ChatGPT has 200M+ weekly users. Google AI Overviews appear on over half of all searches. Perplexity is growing faster than Google did in its early years. The brands that learn to be recommended by AI systems now will be nearly impossible to displace later. We make your brand one of them.
The window to build early AI search dominance is closing. Brands establishing GEO authority now will be the ones AI systems default to citing — for years.
Talk to a GEO Specialist →Two disciplines. One goal: make your brand the answer that AI systems reach for, cite, and recommend — across every AI-powered search experience.
GEO is the practice of building your brand's authority, trust signals, and digital footprint so that large language models (LLMs) learn to associate your brand with specific topics, categories, and expertise areas.
When ChatGPT or Perplexity are asked about your industry, GEO determines whether your brand is cited as a credible source — or left out entirely.
AEO focuses on structuring your content so AI systems can extract and present it directly as an answer — in Google's AI Overviews, featured snippets, voice search results, and conversational AI responses.
When someone asks a question your brand can authoritatively answer, AEO makes sure your content is the one that appears — not a competitor's.
AI search isn't the future — it is already the present. The numbers paint a picture that no growth-focused brand can afford to ignore.
A complete AI search visibility system — from brand entity building to content architecture to AI citation monitoring.
We start by measuring where your brand currently stands across AI platforms. How often is your brand cited by ChatGPT, Perplexity, and Gemini? Which competitors are being recommended instead of you? What content gaps are leaving AI citations on the table?
LLMs learn about brands from structured signals across the web. We build and reinforce your brand's entity presence — ensuring AI systems understand who you are, what you do, and why you are authoritative in your category.
AI systems cite content that is authoritative, well-structured, comprehensive, and directly answers questions. We create and optimise content specifically for how LLMs evaluate and extract information for their responses.
Structured data is one of the clearest signals you can give both traditional search engines and AI systems about your content's meaning, authority, and relevance. We implement comprehensive schema strategies that maximise AI extractability.
AI systems trust brands that are cited by authoritative publications. Our digital PR strategy builds the editorial mention profile that signals to LLMs that your brand is a credible, trustworthy source worth recommending to users.
AI search visibility requires ongoing monitoring as LLM knowledge cutoffs update, platform behaviours evolve, and competitor activity changes. We track your AI citation performance monthly and adjust strategy accordingly.
A structured, four-phase process that builds compounding AI visibility — from baseline measurement to sustained citation authority.
We establish your current AI search visibility — how often you are cited, by which platforms, for which queries, and how you compare to your top competitors. This baseline shapes everything that follows.
We build and reinforce your brand entity — structured data, Knowledge Graph presence, Wikipedia and Wikidata signals, and the cross-web citation profile that tells AI systems your brand is a trustworthy authority.
We create and optimise content specifically for AI extractability — comprehensive, well-structured, question-answering content that LLMs prefer to cite, paired with digital PR placements that build editorial authority.
Monthly GEO performance reporting, competitive tracking, and continuous optimisation as AI platforms evolve. AI search visibility compounds — the earlier you build it, the stronger and more defensible it becomes.
You need both. Traditional SEO and GEO are complementary — but they optimise for different systems, different signals, and different user behaviours.
| Factor | Traditional SEO | GEO & AEO |
|---|---|---|
| Primary target | Google blue-link rankings | AI-generated responses & overviews |
| Key ranking signals | Backlinks, keywords, technical health | Entity authority, content depth, citation signals |
| Content format | Keyword-optimised pages | Question-first, answer-structured content |
| Success metric | Search ranking position | AI citation frequency & brand mention rate |
| User behaviour | Search → click → website | Query AI → get answer → brand awareness |
| Time to visibility | 3–12 months | 2–6 months for early citation signals |
| Covers AI Overviews | Partial | Yes — core focus |
| Covers ChatGPT/Perplexity | No | Yes — primary target |
| Brand entity building | Minimal | Yes — foundational element |
| Future-proof | Decreasing as AI search grows | Increasing as AI adoption accelerates |
Growth Anchors began integrating AI search optimisation into client strategies before "GEO" became an industry term. Our team has been tracking how LLMs discover, evaluate, and cite brands since ChatGPT launched publicly — which means our methodology is grounded in real observation, not recycled SEO theory dressed up in AI language.
Most agencies are now offering "AI SEO" as a service — but few can tell you what their clients' ChatGPT citation frequency actually is, or how to move it. We can. We have built proprietary frameworks for measuring AI visibility, influencing citation signals, and building brand entity authority that the AI systems your customers use are already starting to recognise.
We also understand that GEO doesn't exist in isolation. It works best when integrated with a strong traditional SEO foundation, a credible digital PR presence, and authoritative content — all of which we build and manage as part of a joined-up growth strategy.
GEO is an emerging discipline — but our early results already demonstrate the compounding advantage of building AI visibility now.
"We asked ChatGPT about the top fintech platforms in our category and our competitor came up — we didn't. Growth Anchors built an entity and content strategy over 5 months and now we appear in the top three recommendations consistently. The brand awareness impact has been significant."
"I was sceptical at first — GEO felt abstract. But Growth Anchors showed me exactly how to measure it, gave me a monthly report on ChatGPT and Perplexity citation rates, and within four months our brand went from invisible to regularly recommended. The data made believers of our entire leadership team."
"Google AI Overviews were stealing our organic traffic. Growth Anchors turned that around — we now appear inside the AI Overviews themselves for our most important commercial queries. Traffic from those placements actually converts better than regular organic because the user is further along in their decision."
Get a free AI visibility audit and find out exactly how your brand is performing across ChatGPT, Perplexity, and Google AI Overviews — and what it will take to become the recommended answer.
