Generative Engine Optimization agency -
get cited by the engines replacing Google.

Generative Engine Optimization (GEO) is the discipline of getting your brand cited, summarised and recommended inside generative AI engines like ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. GEO uses signals that overlap with SEO - authority, content quality, schema - but adds prompt-landscape research, entity authority, cross-LLM citation tracking and source-grade content engineering specifically designed to be lifted into AI answers.

Answer Engine Optimization (AEO) structures your content so answer engines, voice assistants, featured snippets, People Also Ask and AI chat surfaces select your brand as the canonical answer to a buyer's query. AEO leans heavily on schema markup, FAQ structures, crisp definitions, expert authorship signals, structured comparison tables and topical depth - the formats answer engines find easiest to extract verbatim.

No - they're related but distinct. GEO targets generative AI engines (ChatGPT, Perplexity, Gemini, Claude) that synthesise multi-source answers, so it weights citation share, entity authority and prompt-coverage. AEO targets answer engines (featured snippets, People Also Ask, AI Overviews, voice) that extract single-best answers, so it weights schema, structured Q&A and direct-answer formatting. Our GEO + AEO programme runs both together because the underlying content and authority work compounds.

SEO targets ranking in Google's 10 blue-link results. GEO targets being synthesised and cited by LLMs inside ChatGPT, Gemini, Perplexity and AI Overviews. They share many fundamentals - authority, content quality, technical foundations, E-E-A-T - but diverge sharply in tactics: GEO weights conversational query coverage, prompt-landscape research, entity disambiguation and cross-LLM citation tracking that traditional SEO ignores.

Over 58% of Google queries now show an AI Overview above traditional results, and organic CTR has dropped roughly 25% since AI Overviews launched globally. ChatGPT alone handles over a billion queries per week. If your brand isn't being cited inside those generative answers, you're invisible to a fast-growing share of the buyer journey - regardless of how well you rank on Google's blue links.

GEO works by combining four layers: (1) prompt-landscape research that maps the actual conversational queries your buyers ask LLMs, (2) entity and schema engineering that makes your brand machine-parseable, (3) authority asset production (original research, expert content, data studies) that LLMs prefer to cite, and (4) Digital PR that earns coverage on the publications LLM training and retrieval pipelines favour. Then weekly citation tracking measures lift across 12+ engines.

We track AI citation share across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews on a weekly cadence - segmented by prompt category, intent stage and competitor mention. Reporting includes citation count, share-of-voice vs named competitors, prompt-coverage gaps, referral traffic attributed to LLM sources, and pipeline influenced. We tie everything back to revenue so your CFO can audit the number.

No reputable GEO agency can guarantee specific citations - and any agency that does is misleading you. LLM retrieval and synthesis are non-deterministic. What we guarantee is the systematic work that drives citation share up over time: entity authority, prompt mapping, content architecture, schema deployment and earned coverage. Active Growth Anchors portfolio brands average a 3.4× lift in AI citation share within 6 months.

Yes - and urgently. AI search is no longer experimental: AI Overviews are default on 58%+ of Google queries, ChatGPT search is rolling out globally, and Perplexity is taking high-intent commercial queries away from Google entirely. Doing SEO without GEO/AEO in 2026 means competing for a shrinking share of the search surface while competitors collect citations on the growing one.

We scope every engagement to your goals, market and content velocity, so pricing is quoted per-project. Share your goals via the contact form and we'll send a tailored proposal within 24 hours - no lock-ins, cancel any quarter.

The main risk is doing GEO badly - keyword-stuffing prompts, fabricating authority signals, or paying for fake LLM citations. Done right, GEO is just rigorous content, schema and authority work optimised for a new retrieval surface; it carries the same risk profile as good SEO (very low). We don't use any tactic we wouldn't show a Google policy team.

SEO targets Google's blue-link results (volume, intent, on-page, backlinks). AEO targets featured snippets, People Also Ask, AI Overviews and voice (schema, direct-answer formatting, structured Q&A). GEO targets generative AI engines like ChatGPT, Perplexity, Gemini and Claude (entity authority, prompt-landscape coverage, source-grade content, cross-LLM citation tracking). Our programme runs all three together because the underlying content and authority compound across surfaces.

GEO (Generative Engine Optimization) is about being included in the generated answer at all - entity clarity, brand mentions, schema. AEO (Answer Engine Optimization) is about being the specific sentence quoted - answer-first paragraphs, FAQ format, structured data. Both matter; we work on them together.

ChatGPT, Perplexity, Google Gemini + AI Overviews, Claude, Microsoft Copilot, and Bing Generative Search. We monitor share of voice across all six as standard, with You.com and Brave Leo optional.

No - it extends it. Google still drives most demand, and Gemini/AI Overviews sit inside Google results. Strong SEO fundamentals (crawl, indexation, authority) are a prerequisite; GEO/AEO is the layer that turns rankings into citations.

Share of voice per engine, citation count vs competitors, factual accuracy of brand descriptions, entity graph completeness, referral sessions attributable to LLMs, and pipeline sourced or influenced by AI-first buyers. Reported monthly.