About · Est. 2018 · Ahmedabad + Remote

We built the audit we always wished existed.

Growth Anchors is a small, senior marketing team. We help ambitious founders and marketing leads figure out - honestly - where their brand stands on Google, ChatGPT, Perplexity, Gemini and AI Overviews, and what's actually worth doing next.

The free AI Growth Audit on the homepage is where most people meet us. Some of those people become clients. Most just get a useful roadmap and go run it themselves - which is fine by us.

2018
First client, first line of code
14
Services under one roof
12+
AI engines we track weekly
90 sec
To your free audit
Our story

Started in SEO.
Rebuilt for AI search.

We started Growth Anchors in 2018 doing what most agencies did: SEO, Google Ads, a bit of content. It worked. Clients grew. We hired.

Then late 2022 happened. ChatGPT launched. Google shipped AI Overviews. Suddenly a client would tell us "half my new demo calls say they found us in ChatGPT" - and we had no framework for that.

So we spent 2023 rebuilding. Not renaming the deck - actually rebuilding. We wrote agents that run competitor citation checks across Perplexity and Gemini every week. We rewrote our audit process to score AI visibility alongside classic SEO. We stopped selling channels and started selling outcomes across every surface a buyer might touch us on.

Today Growth Anchors runs SEO, GEO, AEO, PPC, Local SEO, lead generation, LinkedIn, email & CRM, content, digital PR, analytics, eCommerce growth and AI visibility under one team - because that's the shape the market actually needs now.

We work with B2B, SaaS, eCommerce, healthcare, legal, and local service brands who are done with agencies that "also do AI".

01What we believe

Four things we've stopped
arguing about internally.

01

We use the audit ourselves

The free AI Growth Audit isn't a lead magnet we bolted on - it's the same diagnostic we run internally before we touch a single campaign. If it's good enough for our paying clients, it's good enough to give away.

02

Senior people, actual work

The person who scopes your account is the person who runs it. No pitch-team-to-junior-account-manager handoff three weeks in. If we can't staff it well, we say no.

03

Answer engines are the new front page

Half our clients now get more qualified traffic from ChatGPT, Perplexity and AI Overviews than from classic Google. We plan for that reality - not the one from 2019.

04

One team, one P&L

SEO, GEO, AEO, PPC, email, content, analytics - all under one roof so nobody blames the other channel. Growth is a system, not a stack of invoices.

02How an engagement actually goes

No 90-day discovery.
Week one, real work.

We keep the process short so you can tell early whether we're worth keeping around. Most clients see their first shipped win inside three weeks.

  • 01
    Free AI Growth Audit - takes 90 seconds, no card, no call required
  • 02
    Diagnostic call (only if you want one) - we walk through your report, honestly
  • 03
    Scoped plan - 3 to 5 plays with the clearest revenue upside for the next quarter
  • 04
    Build sprint - agents, content, schema, campaigns and tracking ship in weeks
  • 05
    Weekly readouts, monthly board-grade reporting - no vanity dashboards
  • 06
    You own everything we build. Cancel any month. No lock-in.
See all capabilities
03The team

Small team.
Everyone touches your account.

Four people you'll actually meet - not four names on a pitch deck and a rotating cast of juniors after signing.

Pooja Kotak - Founder & CEO

Pooja Kotak

Founder & CEO

Runs the business and owns client outcomes. Pooja scopes new engagements, sets the strategy for retainers, and is the person founders call when they want a straight answer about what's working and what isn't. 12+ years across SEO, paid media and lead gen for B2B and D2C brands.

Jignesh Thanki - Digital Marketing Head

Jignesh Thanki

Digital Marketing Head

Runs day-to-day execution across SEO, Google Ads, Meta and LinkedIn. Jignesh owns the media plan, the keyword and campaign structure, and the weekly numbers - CPL, CAC, ROAS - so nothing quietly drifts. If your account has a dashboard, he built it.

Maulik Kotak - AI Marketing Strategist

Maulik Kotak

AI Marketing Strategist

Leads GEO, AEO and AI Overview visibility work. Maulik runs the AI Growth Audit, figures out why ChatGPT, Perplexity and Gemini are (or aren't) citing you, and turns that into a content and schema roadmap your team can actually ship.

Muskan - AI Content Head

Muskan

AI Content Head

Turns the strategy into pages, posts and prompts. Muskan runs content production end-to-end - briefs, drafting, editing, on-page SEO, FAQ and schema - and makes sure every asset is written for humans first and AI answer engines second.

Industries we serve

Built for growth-stage brands in 14+ industries — and beyond.

We work with B2B, SaaS, eCommerce, healthcare, dental, orthopedic, legal, finance, real estate, education, manufacturing, logistics, retail and local service brands that need more than a traditional agency that “also does AI.”

  • B2B

    Pipeline-grade SEO, GEO/AEO and paid built around long sales cycles and multi-stakeholder buyers.

  • SaaS

    Category creation, comparison pages, product-led SEO and LLM citations that shorten trial-to-paid.

  • eCommerce

    Product schema, feed hygiene, Shopping ads and AI shopping visibility across ChatGPT, Perplexity and Gemini.

  • Healthcare

    YMYL-grade content, E-E-A-T, MedicalBusiness schema and compliant paid campaigns for clinics and providers.

  • Dental

    Local SEO, Google Business Profile, review engines and paid search built for high-value dental patient acquisition.

  • Orthopedic

    Specialty landing pages, condition-led content, referral SEO and paid campaigns for orthopedic practices and surgeons.

  • Legal

    Practice-area SEO, case-type landing pages, AI citations for legal queries and compliant Google Ads for law firms.

  • Finance

    Trust-first content, regulated ad compliance, YMYL SEO and AEO for fintech, wealth, insurance and lending.

  • Real Estate

    Location-page SEO, listings schema, lead-form funnels and paid campaigns for agents, brokerages and developers.

  • Education

    Program pages, course schema, application-funnel CRO and AI visibility for institutions, ed-tech and training brands.

  • Manufacturing

    Technical SEO for spec-heavy catalogs, distributor/RFQ funnels and LinkedIn demand for industrial buyers.

  • Logistics

    Service-area SEO, quote-request funnels and paid campaigns for freight, 3PL, last-mile and supply-chain brands.

  • Retail

    Omnichannel SEO, store locator schema, local inventory ads and lifecycle CRM for multi-location retailers.

  • Local Services

    Google Business Profile, review velocity, service-area pages and Local Services Ads for high-intent local demand.

Don't see your industry? We also work with hospitality, travel, non-profits, D2C food brands, professional services and more — tell us what you do.

Start with the audit

See where your brand stands on Google - and inside ChatGPT.

90 seconds, no credit card, no sales call unless you ask for one. You'll get scores, quick wins and a 30/60/90 day roadmap you can run with or without us.

Have a project in mind?

Let's build something that ranks - in Google and AI.

hello@growthanchors.com
Contact us