Strategy for the post-search era
Playbooks, data and field reports on SEO, GEO, AEO, Google Ads PPC, Local SEO and Agentic AI marketing - written by Maulik Kotak and the team building the campaigns.
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How to Use Analytics and Attribution to Find Marketing Waste
Growth.AnchorsHow to Use Analytics and Attribution to Find Marketing Waste
GA4, server-side tracking and attribution models - how to spot the campaigns burning budget with no return.
B2B SaaS Growth Audit: How to Find SEO, PPC and Funnel Gaps
Growth.AnchorsB2B SaaS Growth Audit: How to Find SEO, PPC and Funnel Gaps
A SaaS-specific audit framework - keyword mapping, PPC efficiency, product-page CRO and funnel diagnostics.
eCommerce Growth Audit: SEO, Ads, CRO and Email Checks That Matter
Growth.AnchorseCommerce Growth Audit: SEO, Ads, CRO and Email Checks That Matter
The full eCommerce audit checklist: technical SEO, product pages, ads, CRO and lifecycle email - what to fix first to grow revenue.
AI Visibility Tracking: How to Know If ChatGPT or Perplexity Mentions Your Brand
Growth.AnchorsAI Visibility Tracking: How to Know If ChatGPT or Perplexity Mentions Your Brand
Track brand mentions across ChatGPT, Gemini and Perplexity - what to measure, what tools to use, and how to act on the data.
How to Build a Website Trust Layer That Helps SEO and Sales
Growth.AnchorsHow to Build a Website Trust Layer That Helps SEO and Sales
Reviews, credentials, guarantees, case studies and author bios - the trust layer that lifts both search rankings and conversion.
Schema Markup for SEO and AI Search: What Businesses Should Add
Growth.AnchorsSchema Markup for SEO and AI Search: What Businesses Should Add
The seven schema types every business site should ship - Organization, LocalBusiness, Service, FAQPage, Article, Breadcrumb, Review.
How to Create Answer-Ready FAQs for AEO and AI Search
Growth.AnchorsHow to Create Answer-Ready FAQs for AEO and AI Search
The FAQ format AI engines quote directly - short questions, answer-first paragraphs, entity coverage, FAQPage schema.
Google Ads and SEO Together: The Smart Way to Generate Leads in 2026
Growth.AnchorsGoogle Ads and SEO Together: The Smart Way to Generate Leads in 2026
Run Google Ads and SEO as one system - shared keyword intelligence, landing pages, retargeting and lead follow-up.
Website SEO Checklist for Business Owners Before Running Google Ads
Growth.AnchorsWebsite SEO Checklist for Business Owners Before Running Google Ads
The 12-point SEO and conversion checklist to complete before you send paid traffic to your website - so you don't waste ad spend.
Content Marketing for AI Search: How to Write Pages That Get Cited
Growth.AnchorsContent Marketing for AI Search: How to Write Pages That Get Cited
The content format LLMs actually cite - answer-first paragraphs, entities, FAQs, sources - and how to write for both readers and AI.
Digital PR for AI Visibility: Why Mentions Matter More Than Ever
Growth.AnchorsDigital PR for AI Visibility: Why Mentions Matter More Than Ever
AI engines cite brands they see mentioned across trusted sources. Digital PR is now an AI visibility channel.
Email Automation for Website Leads: What to Send After Someone Fills a Form
Growth.AnchorsEmail Automation for Website Leads: What to Send After Someone Fills a Form
The 4-email drip sequence every service business should send after a form fill - what to say and when.
Lead Generation Strategy: How to Turn Website Visitors Into Sales Conversations
Growth.AnchorsLead Generation Strategy: How to Turn Website Visitors Into Sales Conversations
Move visitors from research to a booked call with a lead-gen stack that combines SEO, offers, trust, follow-up and analytics.
How to Use SEO, GEO and AEO Together for Better Visibility
Growth.AnchorsHow to Use SEO, GEO and AEO Together for Better Visibility
SEO, GEO and AEO overlap more than they compete. Here's how to run them together so the same page ranks on Google and gets cited by AI.
Local SEO and AI Search: How Local Businesses Can Win More Enquiries
Growth.AnchorsLocal SEO and AI Search: How Local Businesses Can Win More Enquiries
Google Business Profile, local citations and AI answer engines - the combined playbook for local businesses in 2026.
Why Thin Blog Content Fails and How to Turn It Into Lead-Generating Content
Growth.AnchorsWhy Thin Blog Content Fails and How to Turn It Into Lead-Generating Content
Thin blogs don't rank and don't convert. Here's the rewrite framework that turns 300-word filler into 1200-word revenue.
How to Make Your Service Pages Ready for Google and AI Search
Growth.AnchorsHow to Make Your Service Pages Ready for Google and AI Search
The exact structure a modern service page needs to rank on Google and get cited by AI search engines - H1, intro, proof, FAQs, schema.
AI Search Optimization Checklist for B2B and Service Businesses
Growth.AnchorsAI Search Optimization Checklist for B2B and Service Businesses
A step-by-step checklist to make your B2B or service website citable in ChatGPT, Gemini, Perplexity and Google AI Overviews.
How to Build a 30/60/90 Day SEO Growth Roadmap
Growth.AnchorsHow to Build a 30/60/90 Day SEO Growth Roadmap
A quarter-by-quarter SEO plan: fix the foundation in 30 days, add depth in 60, compound in 90.
Google Ads Opportunity Score: Should You Run Ads Now or Fix Your Website First
Growth.AnchorsGoogle Ads Opportunity Score: Should You Run Ads Now or Fix Your Website First
A framework for deciding whether to invest in Google Ads or fix your website first - based on your current conversion and trust scores.
Website Conversion Score: How to Improve Forms, CTAs and Enquiries
Growth.AnchorsWebsite Conversion Score: How to Improve Forms, CTAs and Enquiries
Score your website's conversion flow - forms, CTAs, friction, follow-up - and get a prioritised list of what to fix first.
Brand Trust Score: Why Visitors Don't Convert Without Proof
Growth.AnchorsBrand Trust Score: Why Visitors Don't Convert Without Proof
Trust signals - reviews, case studies, credentials, guarantees - are the missing layer between traffic and enquiries. Score yours.
Why Your Website Gets Traffic but Not Enough Leads
Growth.AnchorsWhy Your Website Gets Traffic but Not Enough Leads
Traffic without leads is a trust, conversion or offer problem. Here's how to diagnose which one is losing you enquiries.
Advanced SEO in 2026: What Still Works and What Needs to Change
Growth.AnchorsAdvanced SEO in 2026: What Still Works and What Needs to Change
Which SEO tactics still compound in 2026, which are dead, and how AI Overviews are reshaping what deserves your effort.
SEO For Restaurants Hospitality In Manchester (2026)
Growth.AnchorsSEO For Restaurants Hospitality In Manchester (2026)
Compare SEO For Restaurants Hospitality In Manchester Get a free strategy call & custom growth plan today.
SEO For Restaurants Hospitality In London
Growth.AnchorsSEO For Restaurants Hospitality In London
Compare SEO For Restaurants Hospitality In London Get a free strategy call & custom growth plan today.
How ChatGPT, Gemini and Perplexity Understand Your Brand
Growth.AnchorsHow ChatGPT, Gemini and Perplexity Understand Your Brand
What LLM crawlers actually read on your site - entity signals, brand definitions, citations and structured data that make AI engines quote you by name.
Top LinkedIn Ads Expert in Bengaluru (2026)
Growth.AnchorsTop LinkedIn Ads Expert in Bengaluru (2026)
Honest 2026 shortlist of the top linkedin ads experts in Bengaluru - what each is genuinely best at, what it costs, and how to vet them in a 30-minute call.
SEO For Restaurants Hospitality In Leeds
Growth.AnchorsSEO For Restaurants Hospitality In Leeds
Compare SEO For Restaurants Hospitality In Leeds Get a free strategy call & custom growth plan today.
SEO For Restaurants Hospitality In Chicago
Growth.AnchorsSEO For Restaurants Hospitality In Chicago
Compare SEO For Restaurants Hospitality In Chicago Get a free strategy call & custom growth plan today.