The PPC agency built for ROAS, not clicks.
Growth Anchors is an AI-native PPC agency running Google Ads, Performance Max, Demand Gen, Search, Shopping, Meta, LinkedIn and TikTok - fused with agentic AI that monitors your account 24/7 and cuts wasted spend in the first 30 days. Senior strategists set the playbook; agents do the volume work.
- Google Premier Partner-grade execution
- Smart Bidding + agentic AI optimisation
- Full first-party data + offline conversions
A full paid-media stack, run by senior strategists + agents.
Each channel ships with dedicated tracking, creative, landing pages and weekly optimisation rituals - never an automated rebuild. This is what's included in every Growth Anchors PPC management engagement.
Google Search Ads
High-intent keyword campaigns, branded defence, dynamic search, RSAs and sitelink architecture engineered for Quality Score.
Performance Max
Full-funnel PMax with asset groups, audience signals, conversion-value rules and feed-driven shopping for compounding ROAS.
Demand Gen & YouTube
Top-of-funnel video, Discover and Gmail ads - engineered to feed search demand 30–60 days later.
Shopping & Feed Ops
Merchant Center optimisation, title rewriting, supplemental feeds and CSS for cheaper Shopping clicks and wider SKU coverage.
Conversion Tracking
Enhanced conversions, server-side GA4, offline conversion uploads and revenue attribution that stands up to an audit.
Landing Page CRO
We design and ship the landing pages your ads point at - built for speed, trust and conversion rate, not just impressions.
From audit to compounding ROAS.
Every Growth Anchors PPC engagement follows the same five-stage methodology - the same one that consistently cuts CAC by a third in the first 90 days.
Audit & forecast
We rebuild your account in a sandbox, model realistic CAC / ROAS, and identify the 3 most impactful moves before we touch a single live campaign.
Tracking foundation
Enhanced conversions, server-side GA4, CRM integration and offline conversion uploads - so Smart Bidding optimises to real revenue, not vanity clicks.
Launch & learn
Search + Performance Max + Demand Gen go live alongside dedicated landing pages. Structured creative tests across copy, image and video from day one.
Optimise & compound
Weekly optimisation cycles, agentic AI waste-pausing, audience expansion and budget reallocation to the campaigns producing real pipeline.
Scale
Once unit economics hold, we expand into new geos, channels and creative formats - lifting spend ceilings without breaking CAC.
The six factors that decide modern PPC ROAS.
Manual keyword micromanagement is dead. These are the levers an AI-native PPC agency actually pulls to compound performance.
Conversion-signal hygiene
Enhanced conversions, server-side tagging and offline uploads feed Smart Bidding the right outcome - not just form fills, but qualified pipeline and revenue.
First-party audience data
Customer Match lists, CRM segments and modelled audiences become the signal layer behind Performance Max and Demand Gen.
Creative volume & variation
5-15 RSA assets, 4+ image variants and 2+ video cuts per ad group - tested weekly, refreshed before fatigue sets in.
Landing page conversion rate
Page speed, message-match, trust signals and form design move CPA more than any in-platform tweak. We ship dedicated LPs for every campaign.
Account structure
Tight theme grouping, branded defence, negative keyword discipline and PMax/Search isolation so budgets reach the right intent.
Bid strategy + budget pacing
tCPA, tROAS or Max-Conversion-Value, matched to your conversion volume - and daily budget caps that prevent runaway spend.
Google vs Meta vs LinkedIn vs TikTok.
Different channels, different jobs. Here's how the major paid-media platforms compare for a typical B2B/B2C programme - and where our PPC agency recommends starting.
| Capability | Google Ads | Meta Ads | LinkedIn Ads | TikTok Ads |
|---|---|---|---|---|
| Best for | High-intent capture | Demand generation, retargeting | B2B account-based reach | Brand discovery, Gen-Z |
| Funnel stage | Bottom | Mid → bottom | Top → mid | Top |
| Typical min spend / mo | £2.5k | £3k | £5k | £3k |
| Avg time to first ROAS signal | 2–4 weeks | 3–6 weeks | 6–10 weeks | 4–8 weeks |
| Creative volume needed | Low | High | Medium | Very high |
| We run it |
Vertical-specific PPC playbooks, not a single template.
Each industry has its own bidding strategy, conversion model and creative approach. Eight verticals our PPC agency runs deep in.
B2B SaaS
Pipeline-focused PPC with offline conversion uploads from HubSpot/Salesforce. We optimise to MQL→SQL→Opp, not form fills.
Ecommerce & DTC
Performance Max + Shopping + Meta Advantage+ with feed engineering, CSS savings and creative testing built around AOV and contribution margin.
Professional services
Local Service Ads, Search and Call-only campaigns with call-tracking and qualified-lead scoring to keep CPL honest.
Healthcare
Compliance-checked ad copy, restricted-keyword navigation and conversion modelling for appointment bookings - HIPAA-aware where relevant.
Financial services
FCA-compliant ad copy, brand-safety controls and qualified-lead modelling for high-value, regulated audiences.
Hospitality & travel
Hotel ads, Performance Max for travel, seasonal budget rotation and Meta retargeting around booking windows.
Real estate
Lead-form ads, Local Service Ads and listing-level PMax with CRM-back integrations for agent assignment.
Education
Course-launch campaigns with cohort-aware budget pacing, application-stage offline conversions and YouTube nurture sequences.
Transparent PPC management fees.
Our PPC management fee is separate from your media spend. Pick the tier that matches your monthly ad budget and team needs.
Launch
For brands spending £2.5k–£10k/mo on paid media. One channel, full setup and weekly optimisation.
- Account audit + rebuild
- Google Ads OR Meta
- Conversion tracking + GA4
- Weekly optimisation
- Monthly reporting
Growth
For brands spending £10k–£50k/mo. Multi-channel paid programme with creative production and CRO.
- Google + Meta + 1 other channel
- Server-side tracking + offline uploads
- Creative production (RSA + image + video)
- Landing page CRO sprints
- Agentic waste-pausing
- Bi-weekly strategy calls
Scale
For brands spending £50k+/mo. Senior team, full paid-media stack, custom attribution and exec reporting.
- All channels (Google, Meta, LinkedIn, TikTok, YT)
- Custom attribution modelling
- Dedicated PPC strategist + analyst
- Weekly strategy + creative reviews
- Quarterly executive QBRs
Google Ads & PPC, answered.
A specialist PPC agency builds, runs and optimises your paid-search and paid-social campaigns end-to-end - strategy, keyword and audience research, ad creative, landing-page optimisation, conversion tracking, AI bidding (tCPA / tROAS), Performance Max, Demand Gen, remarketing and weekly reporting. A modern PPC management agency like Growth Anchors layers agentic AI on top, so wasted spend, bid drift and creative fatigue are flagged in real time - not at the end of the month.
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