The digital PR agency that earns tier-1 coverage and the backlinks behind it.
Story development, data-led campaigns and direct journalist outreach that earn placements in FT, Forbes, Bloomberg, TechCrunch and 200+ tier-1 outlets — and the high-authority backlinks Google rewards and AI engines cite as sources.
- Direct relationships with 200+ tier-1 journalists
- Original data campaigns engineered for citations
- No paid links, no sponsored content — earned only
Tier-1 coverage is the only link source Google still trusts.
Google has spent the last decade systematically devaluing every shortcut to backlinks. Guest post networks, PBNs, niche edits, paid placements — all dead or dying. What still works is what has always worked: editorial coverage from journalists at credible publications writing about your company because the story is genuinely interesting.
In 2026, that earned coverage has a second compounding effect: every tier-1 mention feeds the LLMs your buyers ask. ChatGPT, Perplexity, Gemini and Google AI Overviews cite sources they trust, and they trust the same outlets your customers read. A digital PR programme that consistently earns FT, Bloomberg and TechCrunch coverage is simultaneously building SEO authority and AI-citation footprint — two of the highest-leverage growth assets you can own.
of SEOs rank backlinks among the top 3 ranking factors
more equity from DR 70+ links vs DR 30 average
higher AI citation rate for press-covered brands
average earned-link lifespan vs <6mo for paid
Six PR levers. All link-equity-aware.
Story & angle development
Original data, founder POV and newsworthy hooks that journalists actually want to cover — not 'sponsored content' disguised as PR. Every story is engineered against editorial standards, trending newsroom topics and link-equity potential.
Tier-1 journalist outreach
Direct working relationships with journalists at the Financial Times, Forbes, Bloomberg, WSJ, TechCrunch, The Guardian, Wired and 200+ tier-1 outlets across UK, US, EU and APAC. Real inboxes, not press release blasts.
Data-led PR campaigns
Original research, surveys and proprietary datasets that earn coverage and link back — the only PR tactic that scales in 2026. We design, run and report on data campaigns end-to-end, from survey methodology to media kit.
Reactive media monitoring
Real-time journalist requests across HARO, Qwoted, Featured, ResponseSource and ProfNet responded to within hours by senior strategists. High-conversion, high-authority coverage with the lowest cost-per-placement of any PR tactic.
Thought leadership placement
Bylined op-eds, expert commentary and contributed essays in trade and business press that build founder authority, executive brand and the AI-citation signals LLMs reward as authoritative source material.
Backlink & authority reporting
Monthly DR/DA growth, referring-domain breakdown, keyword ranking lift attributed to specific placements and AI-citation footprint tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews. Every link tied to outcome.
From story audit to tier-1 placement.
Discovery & Story Audit
We audit your existing PR footprint, backlink profile, brand authority, founder narrative and competitor coverage. You receive a prioritised story map identifying the angles, data points and POVs most likely to earn tier-1 coverage in the next 90 days.
Campaign Strategy & Story Engineering
We package your strongest stories into pitch-ready assets: data narratives, executive bylines, reactive triggers and original research briefs. Every campaign is mapped to target outlets, target journalists and target backlink outcomes before outreach begins.
Outreach & Relationship Activation
Personalised pitches sent to named journalists in our network — not bulk press release blasts. We work pitches through editorial cycles, handle reactive responses within hours and negotiate placements for maximum link-equity value.
Data Campaign Production
For data-led campaigns, we run the survey, analyse the dataset, produce the media kit (charts, key stats, expert commentary) and seed it to the journalists most likely to pick it up. One strong data study can earn 50–200 organic citations.
Placement, Link Capture & Reporting
We capture every placement, track link attributes (DR, DA, follow/nofollow, anchor text), monitor referral traffic and tie earned links to specific keyword ranking movements in your GSC and SEO platform of choice.
Compound & Iterate
Quarterly reviews identify what landed, what didn't and what's working in your category. Story angles and outreach lists are continuously refined — the campaigns that produced the best link equity get scaled and repeated across markets.
The six signals that make a link actually count.
Most agencies still chase link volume. Google rewards link quality, context and durability. Here's what we optimise for.
Linking domain authority (DR/DA)
A single link from a DR 80+ publication outweighs dozens from low-authority sites. We optimise for fewer, higher-quality placements rather than volume — the only link-building approach Google's spam systems actually reward in 2026.
Editorial context & topical relevance
Links inside genuine editorial content about your category pass more equity than off-topic mentions. Every pitch is angled so the resulting placement sits in a topically relevant article, not a generic listicle or roundup.
Anchor text & link attributes
Branded, partial-match and contextual anchors look natural to Google. Follow/nofollow ratios, link placement within the article and surrounding entity context all influence how much equity a link transfers.
Brand mention frequency & sentiment
Even unlinked branded mentions in trusted publications feed Google's implied links system and LLM training data. Consistent press presence amplifies every other SEO and AI-visibility signal you have.
Reference patterns in LLM training data
ChatGPT, Claude, Gemini and Perplexity cite sources they encountered repeatedly in training. Tier-1 editorial coverage is some of the densest, most-cited content in those corpora — earn coverage, get cited.
Velocity & link diversity
Steady, natural-looking link acquisition from a diverse set of authoritative referring domains beats spikes from any single source. We pace campaigns to build durable, defensible link profiles — not algorithmic red flags.
Link builder vs Traditional PR vs Growth Anchors
There are three ways to earn off-page authority. This is what each actually delivers.
| Capability | Link builder | Traditional PR | Growth Anchors |
|---|---|---|---|
| Direct journalist relationships | - | Limited | |
| Original data campaigns | - | - | |
| Tier-1 placement rate | - | Low | |
| Reactive HARO/Qwoted programme | - | Ad-hoc | |
| Backlink quality (DR 60+) | - | Mixed | |
| AI citation tracking | - | - | |
| SEO ranking lift attribution | - | - | |
| Executive ghostwriting | - | Variable | |
| No paid links or sponsored posts | - | Mixed | |
| Crisis-ready monitoring | - | - |
Eight campaign types that earn coverage.
Every campaign we run falls into one of these formats — each engineered for a specific outcome and outlet tier.
Original Data Studies
Proprietary surveys, benchmark reports and analyses with newsworthy statistics. The highest-ROI digital PR format — one study can earn 50–200 citations over 18 months.
Reactive Newsjacking
Expert commentary on breaking news in your category, pitched to journalists within hours of a story breaking. Fast, high-volume and high-conversion.
Founder & Executive Profiles
Long-form profiles, interviews and Q&As that build personal brand authority and trust signals around the people behind the business.
Bylined Thought Leadership
Ghost-written or co-authored op-eds and contributed articles placed in trade and business press to build executive authority and AI-citation reach.
HARO / Qwoted / Featured Outreach
Daily monitoring of journalist requests and rapid, senior-written expert responses. The lowest cost-per-placement tactic in digital PR.
Product Launch & Funding Announcements
Embargoed press strategies for funding rounds, M&A, major product launches and milestone announcements with co-ordinated tier-1 placement.
Award & List Submissions
Strategic submissions to category awards, 'best of' lists and ranking publications that produce evergreen authority signals and referral traffic.
Cross-Border PR Campaigns
Co-ordinated outreach across UK, US, EU and APAC markets — local journalists, local angles, global narrative consistency.
Coverage, backlinks, ranking lift.
- 4–12 tier-1 placements per quarter (FT, Forbes, Bloomberg, TechCrunch class)
- 30–80 high-authority backlinks per quarter from DR 60+ domains
- Original research campaigns earning 50–200 organic citations per study
- Founder thought leadership in trade press building topical authority
- AI-citation growth in ChatGPT, Perplexity and Gemini from earned mentions
- Reactive HARO/Qwoted workflows with senior-written expert responses
- Crisis-ready media monitoring and rapid-response playbooks
- SEO ranking lift attributed to specific PR-earned backlinks
Digital PR playbooks for your sector.
Different categories earn coverage through different angles. The playbook adjusts; the rigour stays the same.
B2B SaaS & Tech
Data studies on category trends, founder POV in Sifted/TechCrunch and trade press authority drive enterprise pipeline and SEO compounding.
Fintech & Finance
Regulatory commentary, market data and executive bylines in FT, Bloomberg and WSJ build the trust signals YMYL search demands.
Ecommerce & DTC
Consumer trend studies, lifestyle features and seasonal data hooks drive brand awareness and authority backlinks at scale.
Healthtech & MedTech
Clinically-credible data campaigns, KOL features and trade press authority for HCP and patient audiences in regulated markets.
Professional Services
Industry benchmark reports, partner-bylined commentary and Times/FT-level coverage build the authority law firms and consultancies depend on.
Startups & Scaleups
Funding announcements, founder profiles and growth-milestone narratives engineered to land in Sifted, TechCrunch and category trade press.
Crypto & Web3
Specialist data and regulatory commentary in CoinDesk, The Block, Decrypt and mainstream financial press — credibility-first storytelling.
Hospitality & Travel
Trend reports, destination data and visual-first stories that earn coverage in lifestyle, travel and consumer business press.
Transparent digital PR pricing.
No long-term lock-in. Pick the tier that matches the velocity and outlet ambition you need.
Founders and teams ready to capture journalist requests at scale.
- Daily HARO/Qwoted/Featured monitoring
- Senior-written expert responses
- 4–8 placements per month target
- Monthly placement & link report
- Quarterly strategy review
Brands building durable authority across tier-1 trade and business press.
- Everything in Reactive
- 1 data-led campaign per quarter
- Proactive tier-1 outreach (UK + US)
- Executive ghostwriting (2 bylines/mo)
- Backlink + ranking-lift attribution
- Bi-weekly strategy calls
Category leaders defending share of voice across multiple markets.
- Everything in Proactive
- Monthly original research drops
- Multi-market coverage (UK/US/EU/APAC)
- Crisis-ready monitoring & playbooks
- Dedicated senior strategist
- Weekly war-room + on-site quarterly
Questions CMOs ask first.
A digital PR agency earns editorial coverage with one core difference from traditional PR: every campaign is briefed to deliver SEO and AI-citation outcomes alongside brand awareness. Traditional PR optimises for impressions and column inches. Digital PR optimises for follow links, branded mentions, domain authority and AI citations in ChatGPT, Perplexity and Google AI Overviews. The story is the vehicle; the link equity, ranking lift and answer-engine visibility are the measurable results.
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Earn the coverage Google rewards and AI engines cite.
Book a free 30-minute PR audit. We'll map your earnable angles, your current backlink gap and the campaign plan that closes it.