The content marketing agency built for Google and ChatGPT.
Pillar-and-cluster strategy, senior editorial production, AEO/GEO structuring and CRM-attributed reporting — built for the dual reality of search engines and answer engines. Content that ranks, gets cited and drives pipeline you can measure.
- Senior editors & subject-matter writers
- AEO + schema engineering on every piece
- GA4 + CRM-attributed pipeline reporting
Content is the only marketing asset that compounds.
Paid media stops working the day you turn it off. Social posts have a 48-hour half-life. Cold outbound decays as deliverability tightens. Content is the only acquisition asset that compounds — every published article keeps earning rankings, citations and pipeline for years after the work is done.
In 2026, that compounding effect is amplified by AI search. The articles you publish today are not just ranking in Google — they are training data for the LLMs your buyers will ask tomorrow. Brands with deep, structured, citation-ready content libraries are already showing up in ChatGPT, Perplexity and Google AI Overviews. Brands without them are invisible to the next generation of buyer behaviour.
of online experiences begin with a search engine
more leads from content marketing vs paid
lower cost per lead than outbound
average earned per $1 spent on content (B2B)
Six layers. One editorial engine.
Topic & keyword strategy
Pillar-and-cluster maps built around buyer intent, competitor gap analysis and AI-citation patterns. Every brief targets a search term AND an LLM prompt — so the same asset earns rankings and gets pulled into ChatGPT, Perplexity and Google AI Overviews.
Editorial production
Senior writers and subject-matter editors producing 8–30 long-form articles, guides, POV essays and benchmark reports per month — to publication-grade standard. No undergraduates, no content farms, no fully AI-generated copy.
AEO & GEO optimisation
Structured for AI extraction: clear Q&A blocks, FAQ and HowTo schema, citation-ready statistics, entity markup and definitive answers in the opening 200 words. The engineering that gets you cited in ChatGPT, Perplexity, Gemini and AI Overviews.
Content ops & repurposing
Every long-form asset broken into LinkedIn posts, newsletter editorial, video scripts, podcast outlines and sales decks. One pillar piece, ten distribution touches — so your content compounds across every channel where your buyers actually spend time.
E-E-A-T & author authority
Author bios, author schema, original research, expert quotes, first-party data and citations — the trust signals Google's helpful-content system and LLM training pipelines both reward. Without E-E-A-T, your content is invisible in 2026 search.
Content-attributed pipeline
GA4 stitched to your CRM so you see which articles, guides and pages drive demos, signups and revenue — not just sessions. Every published asset gets a dollar value, and the editorial calendar gets re-prioritised against pipeline impact every quarter.
From topic strategy to compounding pipeline.
Discovery & Content Audit
We audit your existing content, competitor topical authority, ranking gaps, AI citation footprint and CRM data. You receive a prioritised topic map covering 6–18 months of editorial pipeline with revenue impact estimates for each cluster.
Topic & Keyword Strategy
Pillar-and-cluster architecture mapped against buyer-stage intent, search demand and LLM prompt patterns. Every cluster is sized for organic potential, AI citation potential and pipeline contribution before a single brief is written.
Editorial Brief & Production
Senior editor-led briefs that lock the angle, structure, target keywords, supporting entities, citation-ready statistics and conversion CTAs. Production happens against a four-stage SOP: research → draft → SME review → AEO structuring.
AEO, GEO & Schema Engineering
Every piece is wrapped in the structured data and content patterns LLMs extract from: FAQ schema, HowTo schema, Article schema, entity markup, clear Q&A blocks and definitive answers. This is the layer that earns ChatGPT and Perplexity citations.
Distribution & Repurposing
Every long-form asset is sliced into 8–10 distribution units: LinkedIn carousels, executive POV posts, newsletter editorial, sales enablement docs, video scripts and podcast hooks. One brief, ten compounding touches across owned and earned channels.
Reporting, Iteration & Scale
Monthly reports stitched from GA4 to your CRM: which articles drove sessions, MQLs, demos and revenue. Quarterly editorial replans based on pipeline data. Annual SOP handoff so your in-house team can scale the system independently.
The six levers that move search and AI rankings.
Google's helpful-content system and LLM citation patterns reward the same content qualities. Most agencies still optimise for 2019 SEO. We don't.
Topical authority & cluster depth
Google rewards sites that demonstrate exhaustive coverage of a topic, not just one-off articles. Pillar-and-cluster architectures with 8–15 interlinked pieces per topic outrank thin one-shot content by an order of magnitude in 2026.
E-E-A-T & author authority
Experience, expertise, authoritativeness and trust. Author bios, author schema, first-party data, expert quotes and verifiable credentials are non-negotiable for ranking in YMYL and competitive B2B categories.
AI-extractable structure
LLMs reward content that answers questions definitively in the opening 200 words, uses clear Q&A formatting, deploys FAQ and HowTo schema, and surfaces citation-ready statistics. This is what gets pulled into ChatGPT, Perplexity and AI Overviews.
Engagement & scroll depth
Google's quality systems use engagement signals — scroll depth, dwell time, return visits — to validate content quality. Long-form pieces that earn deep reading outrank short, surface-level content even when both target the same keyword.
Original research & first-party data
Benchmark reports, surveys, proprietary data and original analysis earn organic backlinks, journalist citations and LLM references. They are the highest-leverage content format for compounding authority in saturated categories.
Internal linking & content velocity
Consistent publishing (8–15 quality pieces per month) plus aggressive internal linking accelerates how fast new clusters reach authority. Sporadic publishing kills compounding before it starts.
Freelancer vs Generic Agency vs Growth Anchors
Content marketing has three viable delivery models. This is what each actually delivers.
| Capability | Freelancer | Generic agency | Growth Anchors |
|---|---|---|---|
| Topic strategy (pillar-and-cluster) | - | Basic | |
| Dual-intent briefs (SEO + AI prompts) | - | - | |
| Senior writers with industry expertise | Junior | Variable | |
| AEO / GEO schema engineering | - | - | |
| Original research & first-party data | - | - | |
| Repurposing across 8–10 channels | - | - | |
| Author E-E-A-T signals & schema | - | Sometimes | |
| CRM-attributed pipeline reporting | - | - | |
| AI citation footprint tracking | - | - | |
| Quarterly editorial replanning | - | - |
Every editorial format your funnel needs.
From top-of-funnel SEO to bottom-of-funnel sales enablement, briefed and produced under one editorial system.
Pillar pages & topic clusters
3,000–6,000-word hubs that own a topic and feed sub-cluster articles. The foundation of any compounding SEO content programme.
SEO guides & evergreen articles
1,500–3,000-word pieces targeting specific keyword clusters with buyer intent. The workhorse format that drives the bulk of organic traffic.
Comparison & alternatives content
'Best of' lists, vs-articles and alternatives pages that capture late-funnel comparison searches — the highest converting content category in B2B.
Original research & benchmark reports
Proprietary data, surveys and category benchmarks that earn backlinks, press citations and LLM references for years after publishing.
Executive POV & thought leadership
Founder, exec and SME-bylined essays that build E-E-A-T signals, LinkedIn distribution and trust with enterprise buyers.
Customer case studies & proof
Story-driven case studies with measurable outcomes, used across sales decks, landing pages and conversion-focused organic content.
Glossaries & definition pages
Definitive entries on category terminology that capture top-of-funnel search and feed LLMs with the canonical definition of your space.
Newsletter & long-form editorial
Weekly or fortnightly editorial that nurtures an owned audience, deepens loyalty and drives recurring organic visits via search and email.
Sales enablement & RFP libraries
Battlecards, deal-room docs, ROI calculators and FAQ libraries that shorten sales cycles and lift close rates by 15–30%.
The output, the footprint and the pipeline.
- Pillar-and-cluster content map covering 6–18 months of editorial pipeline
- 8–30 publication-grade articles per month, optimised for search and AI
- AI citation footprint in ChatGPT, Perplexity, Gemini and Google AI Overviews
- Original research and POV essays that earn organic backlinks at scale
- Repurposing pipeline turning each long-form into 8–10 distribution units
- Author E-E-A-T schema, bios and credentials that hit Google's 2026 quality bar
- CRM-attributed reporting on content-sourced demos and closed-won revenue
- Editorial SOPs, style guides and briefs handed off to in-house teams for scale
Content playbooks for your sector.
Buying cycles, regulatory constraints and audience behaviour vary by category. The editorial playbook adjusts to match.
B2B SaaS
Pillar-and-cluster authority on use-cases, integrations and category education. Long sales cycles win on depth, not volume.
Fintech & Finance
YMYL-grade E-E-A-T content with regulatory awareness, expert authorship and citation-ready data. Trust is the conversion lever.
Healthcare & MedTech
Clinically-reviewed content with medical schema, HCP-grade authority signals and patient-friendly answer engineering.
Professional Services
Authority-led thought leadership for law, consulting and accounting. Senior bylines and original POV essays outperform generic SEO copy.
Ecommerce & DTC
Product-led content, comparison guides, buying guides and category landing pages engineered for purchase intent and AI shopping queries.
Manufacturing & Industrial
Long-tail technical content, specification pages and use-case libraries that capture engineer and procurement search behaviour.
Education & EdTech
Course-led content clusters, definition pages and learning-pathway architectures that capture intent across the consideration journey.
Hospitality & Travel
Destination guides, comparison content and visual-first editorial engineered for AI travel queries and rich SERP features.
Transparent content marketing pricing.
No long-term lock-in. Choose the tier that matches your publishing volume and editorial ambition.
Brands establishing topical authority in a defined niche.
- 6–8 long-form articles per month
- Pillar-and-cluster topic strategy
- AEO & schema optimisation
- Basic repurposing (LinkedIn + newsletter)
- Monthly performance report
- Quarterly strategy review
B2B and DTC brands scaling content as a primary acquisition channel.
- 12–18 long-form articles per month
- Original research (1 per quarter)
- Full repurposing across 8 channels
- Author E-E-A-T programme
- CRM-attributed reporting
- Bi-weekly editorial calls
- Dedicated senior editor
Category leaders building an editorial moat and media-grade authority.
- 20–30 long-form pieces per month
- Monthly original research drops
- Dedicated editorial team (editor + 3 writers)
- Executive ghostwriting programme
- Video, podcast & newsletter ops
- Custom attribution dashboard
- Weekly strategy + on-site quarterly
Questions marketing leaders ask first.
A content marketing agency plans, produces and distributes editorial assets — articles, guides, original research, video scripts, newsletters and lead magnets — designed to attract a defined audience and convert them into pipeline. We go further than that: every brief is engineered for both Google ranking and AI citation, every article is repurposed across 8–10 distribution units, and every piece is reported on with CRM-attributed pipeline. Writers produce posts. We produce a search and answer-engine footprint that compounds for years.
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Build content that earns its place in Google and ChatGPT.
Book a free 30-minute content audit. We'll map your topical authority gaps, your AI citation footprint and the editorial pipeline that closes both.