The PPC agency built for ROAS, not clicks.

A specialist PPC agency builds, runs and optimises your paid-search and paid-social campaigns end-to-end - strategy, keyword and audience research, ad creative, landing-page optimisation, conversion tracking, AI bidding (tCPA / tROAS), Performance Max, Demand Gen, remarketing and weekly reporting. A modern PPC management agency like Growth Anchors layers agentic AI on top, so wasted spend, bid drift and creative fatigue are flagged in real time - not at the end of the month.

Traditional PPC agencies audit accounts weekly or monthly. An AI-native PPC agency monitors every campaign continuously: budget pacing, search-term waste, Quality Score drift, asset performance and conversion-tracking integrity are watched 24/7 by agents that pause outliers and queue recommendations before damage compounds. Humans set strategy and creative direction; agents execute the volume work.

Account audit and rebuild, Search + Performance Max + Demand Gen + Shopping setup, conversion + enhanced-conversion tracking, server-side GA4 + offline conversion uploads, creative production (RSAs, image, video), landing-page CRO, weekly optimisation cycles, agentic waste-pausing, monthly strategy reviews and a live dashboard with cost per acquisition, ROAS and pipeline attribution.

We recommend a minimum of £2,000–£2,500/month in media spend so Smart Bidding receives enough conversion signal to optimise. B2B SaaS typically scales to £8k–£40k/month, ecommerce £5k–£250k/month, and local hospitality £1.5k–£15k/month depending on geography. Our PPC management fee is separate from media spend and starts at £2,500/mo.

UK PPC agency fees typically range £1,500–£15,000/month. The cheap end is templated execution with little strategy; the top end is senior teams running £100k+/month accounts. Growth Anchors PPC management tiers run £2,500/mo (Launch), £5,500/mo (Growth) and £12,000+/mo (Scale) - see the pricing section for what each tier covers.

Yes. We run integrated paid programmes across Google, Meta, LinkedIn, TikTok, YouTube, Reddit and Microsoft Ads. Most clients start with Google + one demand-generation channel and scale based on incremental ROAS. See our channel comparison above for which platform fits which job.

First conversions in week 1-2 on Search. Reliable ROAS signal in 3-6 weeks once Smart Bidding has 30+ conversions per campaign. Compounding gains (lower CAC, higher conversion rate) typically show in months 2-4 as we layer audience expansion, creative iteration and landing-page CRO.

Performance Max, Demand Gen and AI-driven Smart Bidding now control most placements, creative variation and audience signals. The competitive edge has shifted to first-party data quality, creative volume and conversion-signal hygiene - the exact areas our agentic AI workflows are built around. Manual keyword micromanagement is dead; conversion-engineering and creative testing are how modern PPC agencies win.

Always. We work in your Google Ads, Meta Business Manager, LinkedIn Campaign Manager, GA4 and Tag Manager accounts. If you ever part ways with us, every asset, audience, conversion history and historical data point stays with you. No black-box accounts, no lock-in.

B2B SaaS, ecommerce & DTC, professional services, healthcare, financial services, hospitality, real estate and education. Each vertical has its own playbook for bidding strategy, conversion modelling and creative approach - we don't run a single template across accounts.

Yes - stronger than ever for bottom-funnel. Buyers still Google branded and intent-loaded queries after LLM research to compare, price-check and validate. Ads on those queries convert well because the buyer already qualified themselves via AI. We combine PPC with GEO/AEO so you're present at both stages.

They usually don't - Perplexity and ChatGPT strip referrers, so downstream Google clicks look organic or direct. Server-side event stitching and enhanced conversions recover most of that data so your bidding models see the true conversion path.

Category-dependent: DTC ecommerce 3-6x blended, B2B SaaS 4-8x on demo-request campaigns, local services 5-10x on branded + high-intent. We benchmark against your margin structure, not agency averages.

Yes, with guardrails: brand exclusion lists, isolated shopping feed, asset group segmentation by category, and separate branded search campaigns to protect brand attribution. Vanilla pMax leaks budget onto branded and irrelevant placements.

IP exclusion feeds, ClickCease or CHEQ where volume justifies it, negative placement pruning weekly, and unusual-pattern alerts on GA4. Small budgets don't need a paid tool; enterprise budgets do.