Case studies · Real results

Results we can show, not pitch.

Engagements across SaaS, DTC, services, fintech and hospitality - each compounded into measurable pipeline, lower CPA and AI-engine citations our clients can quote in their boardrooms.

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Selected engagements.

Case·B2B SaaS

Cut CPA 62% while doubling MQLs

Restructured a $48K/month Google Ads account, deployed server-side tracking and AI-drafted RSAs - recovering 38% lost conversions and lifting branded AI citations on Perplexity by 41%.

−62%
Cost per MQL
4.7x
Pipeline ROAS
+218%
MQL volume
Google Ads Server-side tracking AEO
Case·DTC E-commerce

From 1.8x to 5.2x ROAS in 90 days

Rebuilt Shopify CAPI + Meta dedup, layered TikTok Spark Ads, and rebuilt PMax around product-category asset groups. Eight of ten AI shopping prompts now cite the brand directly.

5.2x
Blended ROAS
+34%
Recovered conversions
8/10
AI shopping citations
Meta Ads TikTok PMax CRO
Case·Multi-location Services

Doubled booked jobs across 23 cities

Unified 23 GBPs, centralised LSA bidding, built city-specific schema-rich landing pages and wired call tracking into HubSpot - securing Top-3 Local Pack in 19 cities.

+112%
Booked jobs
−58%
Cost per booking
19/23
Cities in Top 3
Local SEO GBP Call tracking
Case·Professional Services

Ranked #1 on Perplexity for 14 of 20 buyer prompts

Engineered Article + FAQ + Organization schema sitewide, restructured pillar content around answer-engine intent, and built a citation footprint across 40 industry sources.

14/20
AEO prompt wins
+186%
Organic enquiries
+71%
Brand SERP CTR
AEO GEO Content
Case·Hospitality (Chicago)

+312% Google Business Profile discovery searches

Geo-tagged photo programme, weekly GBP posts, automated review velocity flows and menu schema deployment drove 4.9★ average rating with measurable foot-traffic lift.

+312%
GBP discovery
4.9★
Avg rating
+84%
Calls & directions
Local SEO GBP Reviews
Case·Fintech

247% lift in sales-qualified leads in one quarter

Implemented HubSpot end-to-end, built five behaviour-triggered nurture sequences and engineered deliverability (SPF/DKIM/DMARC/BIMI) for 99% inbox placement.

+247%
SQL volume
99%
Inbox placement
<5 min
Lead response time
CRM Email Automation

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