Google Ads built for ROAS, not clicks.
Growth Anchors is an AI-native Google Ads & PPC agency. Performance Max, Demand Gen, Search, Shopping, Meta, LinkedIn and TikTok - fused with agentic AI that monitors your account 24/7 and cuts wasted spend in the first 30 days.
- Google Premier Partner-grade execution
- Smart Bidding + agentic AI optimisation
- Full first-party data + offline conversions
A full paid-media stack, run by senior strategists + agents.
Each channel ships with dedicated tracking, creative, landing pages and weekly optimisation rituals - never an automated rebuild.
Google Search Ads
High-intent keyword campaigns, branded defence, dynamic search, RSAs and sitelink architecture.
Performance Max
Full-funnel PMax with asset groups, audience signals, conversion-value rules and feed-driven shopping.
Demand Gen & YouTube
Top-of-funnel video, Discover and Gmail ads - engineered to feed search demand 30–60 days later.
Shopping & Feed Ops
Merchant Center optimisation, title rewriting, supplemental feeds and CSS for cheaper Shopping clicks.
Conversion Tracking
Enhanced conversions, server-side GA4, offline conversion uploads and revenue attribution that stands up to an audit.
Landing Page CRO
We design and ship the landing pages your ads point at - built for speed, trust and conversion.
From audit to compounding ROAS.
Audit & forecast
We rebuild your account in a sandbox, model realistic CAC / ROAS, and identify the 3 most impactful moves before we touch a single live campaign.
Tracking foundation
Enhanced conversions, server-side GA4, CRM integration and offline conversion uploads - so Smart Bidding optimises to real revenue, not vanity clicks.
Launch & learn
Search + Performance Max + Demand Gen go live alongside dedicated landing pages. We run structured creative tests across copy, image and video from day one.
Compound
Weekly optimisation cycles, agentic AI waste-pausing, audience expansion and budget reallocation to the campaigns producing real pipeline.
Google vs Meta vs LinkedIn vs TikTok.
Different channels, different jobs. Here's how the major paid-media platforms compare for a typical B2B/B2C programme - and where we recommend starting.
| Capability | Google Ads | Meta Ads | LinkedIn Ads | TikTok Ads |
|---|---|---|---|---|
| Best for | High-intent capture | Demand generation, retargeting | B2B account-based reach | Brand discovery, Gen-Z |
| Funnel stage | Bottom | Mid → bottom | Top → mid | Top |
| Typical min spend / mo | £2.5k | £3k | £5k | £3k |
| Avg time to first ROAS signal | 2–4 weeks | 3–6 weeks | 6–10 weeks | 4–8 weeks |
| Creative volume needed | Low | High | Medium | Very high |
| We run it |
Google Ads & PPC, answered.
A specialist PPC agency builds, runs and optimises your paid-search and paid-social campaigns end-to-end - strategy, keyword and audience research, ad creative, landing-page optimisation, conversion tracking, AI bidding (tCPA / tROAS), Performance Max, Demand Gen, remarketing and weekly reporting. Growth Anchors layers agentic AI on top, so wasted spend and creative fatigue are flagged in real time, not at the end of the month.
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