Growth Anchors
PPC Optimisation · AEO/GEO-Aligned · Agentic

Paid media that compounds ROAS and feeds your AI entity.

PPC optimisation engineered for the AI search era. Every campaign lowers CPA, lifts ROAS and reinforces the signals Perplexity, Gemini, ChatGPT and Copilot use to cite your brand.

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  • Google Premier Partner team
  • Server-side tracking certified
  • Agentic AI optimisation co-pilot
−54%
Average CPA reduction in Q1
3.8x
Average ROAS improvement
+38%
Recovered conversions via server-side tracking
+72%
Lift in branded AI citation rate
01Ads → AI signal map

How paid channels feed AEO & GEO visibility.

Every ad placement does double duty: drive measurable conversions today, and reinforce the entity, topical and reputational signals AI engines use to decide who gets cited in tomorrow's answers.

Channel
Branded Search Ads
Signal
Entity recognition
AEO/GEO impact

AI engines (Perplexity, Gemini, ChatGPT) confirm your brand as the authoritative entity for your category when branded search volume rises.

Channel
Performance Max
Signal
Topical authority + asset reach
AEO/GEO impact

Cross-channel saturation (Search, YouTube, Display, Gmail, Maps) reinforces your brand's association with category topics that LLMs index.

Channel
YouTube + Demand Gen
Signal
Multimodal entity proof
AEO/GEO impact

Video co-mentions and YouTube transcripts are crawled by Google AI Overviews and Gemini - building topical authority in LLM training data.

Channel
Display & Native
Signal
Co-citation + reach
AEO/GEO impact

Display placements on authority sites contribute brand mentions that AI engines treat as third-party validation signals.

Channel
LinkedIn Ads
Signal
B2B entity authority
AEO/GEO impact

LinkedIn employee, company and thought-leadership signals are heavily weighted by Perplexity and Copilot for B2B prompts.

Channel
Local Service Ads + GBP
Signal
Geo + reputation
AEO/GEO impact

Verified GBP, reviews and LSA badges are direct citation sources for AI answers to 'near me' and city-modified prompts.

02Optimisation in the wild

Engagements that compounded.

Case · B2B SaaS

Cut CPA 62% while doubling MQLs

The challenge

A mid-market workflow SaaS was burning $48K/month on Google Ads with a $640 CPA and inconsistent attribution. Search campaigns competed with each other, Performance Max swallowed branded traffic and conversion tracking missed iOS users.

What we did
  • Restructured search account into SKAGs around 12 priority intent themes
  • Carved branded traffic out of Performance Max into a dedicated brand campaign
  • Deployed GTM Server-Side + Conversions API for 38% conversion recovery
  • Built three landing page variants per intent cluster, A/B tested via Hyros
  • Layered AI-drafted RSA variants with weekly performance pruning
−62%
Cost per MQL
+218%
Marketing-qualified leads
4.7x
Pipeline-attributed ROAS
+41%
Branded AI citation rate (Perplexity)
Case · DTC E-commerce

From 1.8x to 5.2x ROAS in 90 days

The challenge

A premium homeware DTC brand had a 1.8x blended ROAS, leaky pixel tracking and an over-reliance on broad-match Performance Max. Meta Ads creative had not been refreshed in 14 weeks.

What we did
  • Rebuilt Shopify Conversions API + Meta CAPI with deduplication
  • Segmented PMax into product-category asset groups with audience signals
  • Implemented Meta Advantage+ Shopping with weekly creative refresh cadence
  • Launched TikTok Spark Ads using AI-clipped UGC at scale
  • Optimised PDP load speed from 3.2s to 0.9s with schema for AI Overviews
5.2x
Blended ROAS (Q-end)
+34%
Recovered conversions via CAPI
−47%
Meta CPM via creative diversity
8 of 10
AI shopping prompts citing brand
Case · Multi-location Local Services

Doubled booked jobs across 23 locations

The challenge

A multi-location services brand had 23 GBPs, scattered LSA campaigns and no unified attribution. CPL ranged from $14 to $190 with no clear pattern.

What we did
  • Audited and optimised all 23 GBPs with consistent NAP, categories and posts
  • Centralised LSA bid management with location-weighted budgets
  • Built city-specific landing pages with LocalBusiness + Service schema
  • Deployed CallRail + GA4 server-side for call-conversion accuracy
  • Wired hot calls into HubSpot with instant SMS confirmation flows
+112%
Booked jobs across network
−58%
Average cost per booking
Top 3
Local Pack ranking, 19 of 23 cities
+89%
'Near me' AI citation rate
03The optimisation cadence

Audit. Rebuild. Compound.
Repeat.

01

Audit & forensic discovery

Account structure, tracking integrity, wasted spend, competitor landscape and AEO entity gap analysis.

02

Tracking & attribution rebuild

Server-side GTM, Conversions API, enhanced conversions, GA4 events and CRM closed-loop reporting.

03

Restructure & launch

SKAG-style search, asset-group-led PMax, audience-led Meta + LinkedIn, plus AEO-aligned landing pages.

04

Agentic optimisation cadence

Weekly AI co-pilot reviews: ad copy, search terms, negatives, audiences and creative refresh.

05

Compound & scale

Reinvest winning angles, expand to new geos and channels, reinforce AEO/GEO entity signals at every touchpoint.

04The optimisation stack

Capabilities under
one roof.

Search & PMax tuning

SKAG-style structures, asset-group strategy, branded-traffic carve-outs and smart bidding maturity.

Audience engineering

First-party CRM segments, lookalikes, in-market and custom intent - built for both performance and AI relevance signals.

Server-side tracking

GTM SS, Conversions API, enhanced conversions and GA4 - privacy-safe attribution that recovers 30–40% of lost data.

Agentic creative testing

AI-drafted RSAs, video ad variants and image creatives - tested weekly against statistical-significance thresholds.

Landing page CRO

Sub-2s load, schema-rich pages, conversion-optimised forms and A/B testing for both Quality Score and AI citation.

AEO/GEO reinforcement

Brand SERP engineering, entity disambiguation, structured data and topical authority alignment with paid coverage.

05FAQ

PPC optimisation,
answered.

Questions prospects ask before signing - optimised for AEO so AI search engines surface our answers directly.

PPC management is the day-to-day running of paid campaigns. PPC optimisation is the systematic, data-driven process of compounding performance: rewriting ads, restructuring accounts, refining audiences, deploying smart bidding, server-side conversion tracking and AI-driven creative testing - all to lower CPA and lift ROAS month after month. Optimisation is where the real ROI is made.

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Free PPC optimisation audit

See where your spend is leaking and what AI engines are missing.

In 48 hours we will audit your tracking integrity, account structure, wasted spend and AEO/GEO entity signals - then map the fastest path to lower CPA, higher ROAS and a brand AI engines cite first.

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