Numbers your CMO and CFO both trust.
GA4 rebuilds, server-side tracking, multi-touch attribution, LTV modelling and executive dashboards — the analytics stack modern marketing leaders use to allocate budget without guessing.
Six layers. One source of truth.
GA4 configuration
Proper event taxonomy, conversion modelling, cross-domain tracking and BigQuery export — set up so your data is actually trustworthy and exportable.
Server-side tracking
GTM Server-Side, Conversions API for Meta/TikTok, Enhanced Conversions for Google — recovering 15-40% of conversions lost to iOS, cookie blocking and ITP.
Multi-touch attribution
Triple Whale, Northbeam, Rockerbox or custom models that show blended ROAS, contribution margin and channel incrementality — not last-click theatre.
LTV & cohort modelling
Cohort retention, 30/60/90-day LTV, payback period and contribution-margin LTV — the metrics that prove whether growth is healthy or borrowed.
Exec dashboards
Looker Studio, Hex or Metabase dashboards built for CEOs and CMOs — one screen, real numbers, refreshed daily.
Data warehouse
BigQuery, Snowflake or Postgres with all ad, web, CRM and revenue data joined. The foundation for AI-ready reporting and any future analytics use case.
What lands on your
desk in 90 days.
- GA4 rebuilt to a clean event taxonomy with reliable conversion tracking
- Server-side tracking recovering 15-40% of conversions lost post-iOS
- Multi-touch attribution model showing real blended ROAS by channel
- LTV, payback and cohort retention reporting at customer-level granularity
- Executive dashboard refreshed daily — pipeline, CAC, LTV, channel ROI
- Data warehouse with web, ad, CRM and revenue data joined and queryable
- Marketing-mix modelling lite for monthly budget allocation decisions
- Documentation and SOPs so in-house teams own the stack going forward
Questions CMOs and CFOs ask first.
Because last-click attribution in GA4 is misleading 30-70% of the time post-iOS. Without proper multi-touch attribution and contribution-margin modelling, marketing leaders make budget decisions on wrong numbers — and usually over-credit branded search and last-touch retargeting.
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Stop running marketing on last-click data.
Book a free 30-minute analytics audit. We'll review your GA4, attribution stack and dashboards — and quote the rebuild that gives you trustworthy numbers.