Generative Engine Optimization agency -
get cited by the engines replacing Google.
Growth Anchors is a Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) agency. ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews already handle billions of queries a month. We engineer the citations, schema, entity authority and conversational coverage that make your brand the answer - across every LLM your buyers ask. Tracked weekly across 12+ engines.
A full-stack GEO + AEO
operating programme.
Six work streams that run every month inside a Growth Anchors Generative Engine Optimization retainer. Built to compound citation share across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews simultaneously.
Prompt-landscape mapping
We map the actual prompts your buyers ask LLMs, segmented by intent, funnel stage and competitor mention frequency. The starting point for every GEO programme.
AI citation share monitoring
Weekly tracking across 12+ LLMs and answer engines - ChatGPT, Gemini, Perplexity, Claude, Copilot, AI Overviews. Know where you're cited, where competitors are, and where the gaps live.
Entity & schema engineering
Knowledge-graph-grade entity definitions, FAQ schema, HowTo, Article, Organization, Product, Person and BreadcrumbList - deployed sitewide so LLMs can parse what humans read.
Authority asset production
Original research, expert op-eds, data studies, glossaries and reference content - the source-grade assets generative engines actually quote in their answers.
Digital PR for AI citations
Editorial coverage on the exact publications LLM training and retrieval pipelines favour. Not vanity press - citation-feeding press, tracked through to AI citation lift.
Answer-engine content architecture
Content structured for canonical-answer extraction: clear definitions, comparison tables, structured Q&A, conversational coverage and direct-answer paragraphs that AEO surfaces lift verbatim.
How our GEO agency
earns citations inside LLMs.
A repeatable six-stage Generative Engine Optimization methodology - the same one we run across every GEO + AEO engagement, from focused single-vertical programmes to enterprise multi-market retainers. Built to compound AI citation share, referral traffic and pipeline at the same time.
- 01
Prompt landscape
Map every conversational query your buyers ask ChatGPT, Gemini, Perplexity and Claude - segmented by intent, funnel stage and competitor mention. The unit of GEO planning is the prompt, not the keyword.
- 02
Citation baseline
Audit your current citation share across 12+ LLMs and answer engines. Benchmark against your top 3 named competitors. Identify the prompts you should already own but don't.
- 03
Entity & schema
Deploy knowledge-graph-grade entity definitions and sitewide schema (Organization, FAQ, HowTo, Article, Product, Person, BreadcrumbList). Make your brand unambiguous to every retrieval system.
- 04
Authority content
Publish source-grade content engineered for LLM extraction: original research, data studies, expert commentary, structured comparison tables, glossaries and reference pages that LLMs prefer to cite over thin opinion content.
- 05
Digital PR & links
Earn editorial coverage on the publications LLM training and retrieval favour. Authority backlinks now feed both Google rankings and AI citation - we run both as one campaign.
- 06
Monitor & compound
Weekly citation tracking across all monitored engines. Monthly executive readouts tied to pipeline. Quarterly architecture refreshes so the programme keeps compounding citation share instead of plateauing.
One programme.
Three search surfaces.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are not replacements for traditional SEO - they're the new layers that decide whether ChatGPT, Gemini, Perplexity and Google's AI Overviews actually cite you. We run all three under one roof so the same content earns Google rankings and AI citations at the same time.
| Capability | SEO | GEO | AEO |
|---|---|---|---|
| Surface | Google 10 blue links | ChatGPT, Gemini, Perplexity, Claude | Featured snippets, AI Overviews, voice, PAA |
| Primary signal | Backlinks + on-page | Citations + entity authority | Schema + direct-answer formatting |
| Unit of planning | Keyword | Prompt | Question / query |
| Content format | Long-form, keyword-led | Source-grade, fact-dense, citable | Answer-first, scannable, structured |
| Time to first impact | 3–6 months | 30–90 days | 30–60 days |
| Primary KPI | Rank + organic sessions | AI citation share | Snippet + answer ownership |
| Included in our programme |
What LLMs weight when
they decide who to cite.
Six factors that decide whether ChatGPT, Perplexity, Gemini, Claude and AI Overviews pull from your site or a competitor's. Every page in our Generative Engine Optimization programme is engineered around these signals.
Entity authority
Wikipedia, Wikidata, LinkedIn, Crunchbase and structured directory presence - the entity graph LLMs rely on to disambiguate brands and decide who's authoritative.
Source-grade content
Original research, first-hand data, expert quotes and structured citations - the content LLMs prefer to lift over thin opinion or paraphrased summaries.
Schema depth
Organization, Article, FAQ, HowTo, Product, Person, BreadcrumbList and Review schema deployed sitewide. Schema is how machines parse what's worth citing.
Topical & prompt coverage
Wide, deep coverage of the full prompt landscape in your category - not just commercial keywords. Generative engines reward topical breadth more than narrow keyword targeting.
Citation-grade backlinks
Editorial mentions on the publications LLM training and retrieval pipelines favour. The same authority links that lift Google rankings now lift AI citation share.
Freshness & maintenance
LLMs re-crawl and re-index aggressively. Content that's updated quarterly outperforms stale content of the same word count for citation selection.
GEO + AEO services for
growth-stage verticals.
We run Generative Engine Optimization programmes across eight verticals where AI search is already reshaping demand. Every engagement starts with vertical-specific prompt-landscape research before a single asset is built.
B2B SaaS
Category-defining content and comparison hubs that LLMs cite in vendor-evaluation answers.
Ecommerce & DTC
Product entity work, structured reviews and shopping-intent answer formatting.
Healthcare & MedTech
YMYL-grade authorship, medical schema and citation discipline LLMs require to surface health content.
Legal & Professional services
Practice-area authority, jurisdiction entity work and prompt-grade legal explainers.
Financial services & Fintech
Compliance-aware glossaries, schema-rich definitions and high-trust authority work.
Real estate & Property
Neighbourhood entity work, structured listings and location-prompt coverage.
Hospitality & Travel
Destination knowledge, structured reviews and AI-Overview-ready answer content.
Education & EdTech
Programme entity work, comparison hubs and conversational discovery content.
Results from live client programmes.
Anonymised snapshots from current and recent GEO + AEO retainers. Full case studies available under NDA.
Transparent GEO retainers -
no 12-month lock-ins.
Three productised tiers, scoped to your stage and the breadth of the prompt landscape we need to cover. Every tier ships a fixed 90-day citation sprint first, then continues month-to-month. Cancel any quarter if KPIs aren't tracking.
GEO Focus
Single-vertical GEO + AEO programme for SMBs and scale-ups.
- Prompt-landscape audit
- 6+ LLM citation tracking
- Schema + entity engineering
- 4 authority assets / month
- Monthly executive readout
GEO + AEO + SEO
Full search-surface bundle covering Google, AI Overviews and generative engines.
- Everything in GEO Focus
- 12+ LLM tracking
- 10 authority assets / month
- Digital PR (2 placements / mo)
- Weekly dashboards
Enterprise
Multi-market or high-difficulty engagements with full Digital PR and analyst-grade reporting.
- Everything in GEO + AEO + SEO
- 20+ authority assets / month
- Digital PR (5+ placements / mo)
- Multi-language / multi-region
- Dedicated GEO strategist
Pricing depends on prompt-landscape breadth, content production volume, Digital PR intensity and the number of LLMs tracked. Need something custom? Talk to us about scope.
Real answers,
indexed for AI.
Structured as FAQ schema so this page itself feeds answer engines. Don't see your question? Send it via the contact form and we'll add it.
Generative Engine Optimization (GEO) is the discipline of getting your brand cited, summarised and recommended inside generative AI engines like ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. GEO uses signals that overlap with SEO - authority, content quality, schema - but adds prompt-landscape research, entity authority, cross-LLM citation tracking and source-grade content engineering specifically designed to be lifted into AI answers.
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See where you're invisible to AI.
Get a free 12-LLM citation share report for your brand vs your top 3 competitors. We'll show you exactly which prompts you're losing - and the 3 fastest fixes.