SEO Programme

SEO that compounds -
and feeds AI citations.

Technical, content, on-page and authority work - built for Google and engineered to deliver the exact signals LLMs use to decide who to cite. One programme, two compounding outcomes.

Get a free SEO auditSee all servicesNo obligation · 48-hr turnaround
+312%
Avg organic traffic growth
in 9 months across active programmes
184
AI citations earned
ChatGPT, Gemini & Perplexity in last 12 mo
4.6×
Pipeline ROI
organic vs paid, 12-month blended
92%
Client retention
year-over-year across SEO retainers
01The programme

Six pillars of durable organic growth.

01

Technical foundations

Core Web Vitals, crawlability, indexation, sitemap and schema architecture. The non-negotiable base for ranking and AI citation.

02

Content strategy

Topical authority maps built around real buyer queries and prompt landscapes - designed to rank in Google and feed LLM retrieval simultaneously.

03

On-page engineering

Title, meta, heading, schema and internal-link work on every page that matters. No template SEO - every page treated like the asset it is.

04

Authority & Digital PR

Editorial mentions on publications that move both rankings and AI citation share. No PBNs, no link farms, ever.

05

SERP feature targeting

Featured snippets, People Also Ask, AI Overviews, video carousels, image packs - every real estate above the fold.

06

Reporting & attribution

Weekly dashboards, monthly executive readouts, revenue attribution. The metrics your CFO actually trusts.

02What you get

The deliverables
month after month.

  • Full technical SEO audit + prioritised fix roadmap
  • Monthly content output (4–20 pieces depending on tier)
  • On-page optimisation of every high-value existing page
  • Schema deployment (Organization, Article, FAQ, HowTo, Product, BreadcrumbList)
  • Authority link campaigns through Digital PR
  • Internal-link architecture refresh quarterly
  • Weekly rank, traffic and citation dashboard access
  • Monthly executive readout call + board-grade report
03SEO vs GEO vs AEO

One programme.
Three search surfaces.

Traditional SEO still drives most discovery - but GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) decide whether ChatGPT, Gemini and Google's AI Overviews actually cite you. We do all three under one roof.

CapabilityTraditional SEOGEOAEO
SurfaceGoogle 10 blue linksChatGPT, Gemini, PerplexityFeatured snippets, AI Overviews, voice
Primary signalBacklinks + on-pageCitations + entity authorityDirect-answer formatting + schema
Content formatLong-form, keyword-ledSource-grade, fact-denseAnswer-first, scannable
Time to impact3–6 months30–90 days30–60 days
KPIRank + organic sessionsAI citation shareSnippet + answer ownership
Included in our programme
04Proof in numbers

Results from live client programmes.

Anonymised snapshots from current and recent retainers. Full case studies available under NDA.

+218%
Organic sessions
B2B SaaS · 6 months
#1–3
Rankings on 47 commercial terms
Fintech · 9 months
62%
Lower CAC vs paid
DTC brand · 12 months
31
AI Overview citations
Healthtech · 4 months
Risk-reversed engagement

90-day SEO sprint. Exit anytime after.

Start with a fixed 90-day sprint: full technical audit, on-page fixes on your top 25 pages, first content batch shipped, schema deployed sitewide and one Digital PR campaign live. Quarterly reviews after. No 12-month lock-ins.

05SEO FAQ

Questions buyers
always ask.

Answers to the high-intent SEO, GEO and AEO questions we hear from CMOs, founders and growth leads every week.

More than ever - but the work has shifted. Traditional ranking still drives discovery for ~70% of queries, and SEO signals (E-E-A-T, schema, authority backlinks) are exactly the signals LLMs use to decide who to cite. Strong SEO is now the foundation GEO and AEO build on, not an alternative to them.

SEO audit

See exactly what to fix first.

Get a free technical + content audit. We'll show you the 10 highest-ROI fixes for your site this quarter - no obligation.

Have a project in mind?

Let's build something that ranks — in Google and AI.

hello@growthanchors.com
Contact us