SEO that compounds -
and feeds AI citations.
Technical, content, on-page and authority work - built for Google and engineered to deliver the exact signals LLMs use to decide who to cite. One programme, two compounding outcomes.
Six pillars of durable organic growth.
Technical foundations
Core Web Vitals, crawlability, indexation, sitemap and schema architecture. The non-negotiable base for ranking and AI citation.
Content strategy
Topical authority maps built around real buyer queries and prompt landscapes - designed to rank in Google and feed LLM retrieval simultaneously.
On-page engineering
Title, meta, heading, schema and internal-link work on every page that matters. No template SEO - every page treated like the asset it is.
Authority & Digital PR
Editorial mentions on publications that move both rankings and AI citation share. No PBNs, no link farms, ever.
SERP feature targeting
Featured snippets, People Also Ask, AI Overviews, video carousels, image packs - every real estate above the fold.
Reporting & attribution
Weekly dashboards, monthly executive readouts, revenue attribution. The metrics your CFO actually trusts.
The deliverables
month after month.
- Full technical SEO audit + prioritised fix roadmap
- Monthly content output (4–20 pieces depending on tier)
- On-page optimisation of every high-value existing page
- Schema deployment (Organization, Article, FAQ, HowTo, Product, BreadcrumbList)
- Authority link campaigns through Digital PR
- Internal-link architecture refresh quarterly
- Weekly rank, traffic and citation dashboard access
- Monthly executive readout call + board-grade report
One programme.
Three search surfaces.
Traditional SEO still drives most discovery - but GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) decide whether ChatGPT, Gemini and Google's AI Overviews actually cite you. We do all three under one roof.
| Capability | Traditional SEO | GEO | AEO |
|---|---|---|---|
| Surface | Google 10 blue links | ChatGPT, Gemini, Perplexity | Featured snippets, AI Overviews, voice |
| Primary signal | Backlinks + on-page | Citations + entity authority | Direct-answer formatting + schema |
| Content format | Long-form, keyword-led | Source-grade, fact-dense | Answer-first, scannable |
| Time to impact | 3–6 months | 30–90 days | 30–60 days |
| KPI | Rank + organic sessions | AI citation share | Snippet + answer ownership |
| Included in our programme |
Questions buyers
always ask.
More than ever - but the work has shifted. Traditional ranking still drives discovery for ~70% of queries, and SEO signals (E-E-A-T, schema, authority backlinks) are exactly the signals LLMs use to decide who to cite. Strong SEO is now the foundation GEO and AEO build on, not an alternative to them.
See exactly what to fix first.
Get a free technical + content audit. We'll show you the 10 highest-ROI fixes for your site this quarter - no obligation.