Tier-1 coverage and the backlinks that move rankings.
Story development, data-led campaigns and journalist outreach that earn placements in FT, Forbes, Bloomberg and TechCrunch — and the high-authority backlinks Google and AI engines reward.
Six PR levers. All link-equity-aware.
Story & angle development
Original data, founder POV and newsworthy hooks that journalists actually want to cover — not 'sponsored content' disguised as PR.
Tier-1 outreach
Direct relationships with journalists at the Financial Times, Forbes, TechCrunch, Bloomberg, The Guardian, Wired and 200+ tier-1 outlets across UK, US and EU.
Data-led PR campaigns
Original research, surveys and proprietary datasets that earn coverage and link back — the only PR tactic that still works at scale in 2026.
Reactive media monitoring
Real-time journalist requests (HARO, Qwoted, Featured) responded to within hours by senior strategists — high-conversion, low-cost coverage.
Thought leadership placement
Bylined op-eds and expert commentary in trade and business press that build founder authority and AI-citation signals.
Backlink & authority reporting
Monthly DR/DA growth, referring-domain breakdown, ranking lift attribution and AI-citation tracking — every placement tied to SEO outcomes.
Coverage, backlinks,
ranking lift.
- 4-12 tier-1 placements per quarter (FT, Forbes, Bloomberg, TechCrunch class)
- 30-80 high-authority backlinks per quarter from DR 60+ domains
- Original research campaigns earning 50-200 organic citations per study
- Founder thought leadership in trade press building topical authority
- AI-citation growth in ChatGPT, Perplexity and Gemini from earned mentions
- Reactive HARO/Qwoted workflows handed off to in-house teams
- Crisis-ready media monitoring and rapid-response playbooks
- SEO ranking lift attributed to specific PR-earned backlinks
Questions CMOs ask first.
Traditional PR optimises for impressions. Digital PR optimises for backlinks, domain authority, AI citations and ranking lift. Every campaign is briefed to earn coverage that includes a follow link or branded mention an LLM can index.
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