The local SEO agency that puts you in the Local Pack.

A local SEO agency optimises your online presence so your business appears in geographically-relevant searches — the Google Local Pack, Google Maps and 'near me' results. We handle Google Business Profile setup and management, citation building across 80+ directories, review generation, local schema markup, city-specific landing pages and rank tracking. The goal is simple: when someone nearby searches for what you sell, they find you first.

46% of Google searches include local intent, and 76% of consumers who search 'near me' visit a business within a day. Local SEO bridges the gap between online discovery and offline revenue by placing your business in the Map Pack, local finder and organic results at the exact moment customers are ready to call, enquire or visit. We track calls, direction requests, form fills and store visits — not vanity impressions.

We claim, verify and fully optimise your Google Business Profile: keyword-rich descriptions, correct primary and secondary categories, service attributes, high-quality geo-tagged photos, regular Google Posts, Q&A seeding, product and service listings, booking links and review response protocols. A fully optimised GBP is the single strongest local ranking signal and the first thing customers see.

Critical. Citations — mentions of your Name, Address and Phone number (NAP) on directories like Yell, Yelp, Thomson Local, Scoot and industry-specific sites — are a core trust signal for both Google and AI engines. We audit 80+ directories, fix inconsistencies that confuse search algorithms, suppress duplicate listings and build new high-authority citations that boost both traditional local rankings and AI citation rates.

Yes — review quantity, velocity, diversity and sentiment are direct ranking factors for the Local Pack. We implement automated review-request workflows via SMS and email, train your team on response best-practices for every star rating, and flag negative reviews for rapid resolution. Businesses with 4.7+ star ratings and 50+ recent reviews consistently outrank competitors in the Map Pack.

AI search engines — Perplexity, Gemini, ChatGPT and Copilot — increasingly answer local queries like 'best marketing agency in Leeds' or 'who offers PPC services near me?' AEO for Local SEO means structuring your content, schema markup and citations so these AI engines confidently cite your business as the correct local answer. We engineer GBP posts, local landing pages and FAQ schema specifically for LLM retrieval.

We report on Google Business Profile insights (searches, calls, direction requests, photo views and message clicks), local pack ranking positions for priority keywords, organic traffic to location pages, click-to-call conversions, form fills and store visit data via GA4. Every metric ties back to revenue. You see exactly how many customers found you through local search and what that traffic is worth.

Traditional SEO targets national or global organic rankings through backlinks, content and technical optimisation. Local SEO layers geographic signals on top: Google Business Profile authority, NAP consistency across directories, review velocity, local schema markup and city-specific content. The ranking factors are different, the competition is neighbourhood-level rather than national, and the intent is 'buy now' rather than 'research later'.

Absolutely. We build location-specific landing pages with unique content, dedicated GBP profiles per location, centralised citation management and scalable review systems. Whether you have 3 locations or 300, our agentic workflows maintain brand consistency while customising each market's keyword strategy, competitor analysis and content calendar.

Any business with a physical location or service area wins from local SEO: law firms, dental practices, restaurants, estate agents, home services, automotive garages, retail stores and healthcare clinics. If customers visit your premises or you travel to them, local search is where buying decisions happen. Even B2B service businesses with regional offices benefit from local authority signals.

Google Business Profile optimisation delivers noticeable improvements in 2–4 weeks. Citation and NAP consistency work shows impact within 30–60 days. Review velocity and local content compounding typically produce top-3 Local Pack rankings within 90–120 days for most markets. Competitive urban markets may take longer, but the compounding nature of local authority means results accelerate over time.

DIY local SEO requires expertise in GBP policies, citation directory ecosystems, schema markup, review management platforms, geo-grid rank tracking and content localisation — plus 10–15 hours per week to maintain. A specialist local SEO agency has the tools, relationships with directory networks and battle-tested processes to deliver results faster. Our average client sees a +312% increase in GBP discovery searches within 90 days.

ChatGPT, Perplexity, Gemini and voice assistants (Siri, Alexa, Google Assistant) pull local answers from Google Business Profile, structured LocalBusiness schema, review sites and consistent NAP citations. Rank in Google's local pack and you'll usually rank in AI local answers too - but not always. We optimise both.

LocalBusiness (or a specific subtype like MedicalBusiness/LegalService), PostalAddress, GeoCoordinates, OpeningHoursSpecification, AggregateRating, Service, and BreadcrumbList. We generate and validate these as part of onboarding.

LLMs weight review volume, recency and sentiment when describing local businesses. A store with 300 recent, well-answered reviews gets described more favourably than a competitor with 1,000 old reviews and no responses. We build review-generation into your operations.

Only honestly. Google penalises fake location pages. If you serve areas without a physical presence, use service-area pages with real content, testimonials from that region, and case studies - not doorway pages with swapped city names.