Why Paid Ads Are Critical for Realtors in Manchester
Manchester’s property market is highly competitive, with strong demand across both city-centre apartments and suburban homes. Relying only on organic SEO may take time—Google Ads ensures your agency appears instantly for searches like “estate agent Manchester” or “flats for sale in Manchester.”
PPC Trends & CPC for Real Estate in Manchester
Manchester’s average CPC for real estate ranges between £2.50–£7.20.
2025 PPC trends include:
- Increased use of Local Service Ads for realtors
- Smart bidding powered by AI for better cost control
- Geo-targeting by boroughs for more qualified leads
Campaign Structure for Success
A successful PPC campaign includes:
- Dedicated campaigns for property buyers, sellers, and renters
- Ad groups targeting different Manchester boroughs (e.g., Salford, Trafford, Ancoats)
- Landing pages designed for lead capture with property inquiry forms
- Call and form tracking to measure results
Ad Types for Realtors in Manchester
- Search Ads – Capture buyers and sellers searching actively
- Display Ads – Showcase property visuals on relevant websites
- Local Service Ads – Pay only for verified property leads
- Remarketing Ads – Re-engage visitors browsing your listings
ROI Expectations
With optimized PPC, Manchester estate agents can expect:
- New property leads within the first week of launching ads
- Strong ROI through precise targeting and bidding strategies
- Transparent tracking of conversions and cost per lead
Run PPC Campaigns with Growth Anchors
At Growth Anchors we design and manage PPC campaigns for real estate agencies in Manchester to maximize lead generation and ROI.
Schedule your FREE strategy session today: Contact Us
Prefer email? Reach us at hello@growthanchors.com
FAQs: PPC for Real Estate in Manchester
1. How much should Manchester estate agents budget for PPC?
Most start with £1,500–£4,000 monthly depending on property focus.
2. How quickly do PPC campaigns bring in leads?
You can expect inquiries within 7–14 days of launching campaigns.
3. Can PPC target Manchester’s boroughs?
Yes, campaigns can focus on areas like Deansgate, Ancoats, and Salford Quays.
4. Which ad type works best for real estate?
Search Ads and Local Service Ads are most effective for qualified property leads.
5. Should PPC and SEO be used together?
Yes—SEO builds authority over time, while PPC provides immediate buyer and seller leads.