Why Paid Ads Are Critical for Real Estate in Ottawa
Ottawa’s real estate market is fast-paced and highly competitive. SEO builds long-term authority, but Google Ads PPC gives instant visibility for searches like “real estate agent Ottawa” or “buy a house in Ottawa.”
With PPC, your agency appears at the top of Google, capturing leads exactly when buyers and sellers are ready to act.
PPC Trends & CPC for Realtors in Ottawa
Real estate keywords in Ottawa average $2 – $7 per click depending on location and property type.
Trends shaping PPC in 2025:
- Local Service Ads gaining traction for realtors
- AI-driven bidding strategies for better ROI
- Increased mobile-first searches from buyers on the go
Campaign Structure for Success
To run a winning PPC campaign in Ottawa:
- Create ad groups for property types (condos, single-family homes, luxury estates)
- Use geo-targeting for neighborhoods like Westboro, Barrhaven, and Kanata
- Write compelling ad copy that includes trust signals and free consultations
- Direct clicks to landing pages with strong CTAs like “Get a Free Home Evaluation”
Ad Types for Realtors in Ottawa
- Search Ads: Appear when people search for Ottawa realtors or homes
- Display Ads: Target users browsing real estate and lifestyle content
- Local Service Ads: Pay only per qualified lead
- Remarketing Ads: Reconnect with visitors who viewed listings but didn’t convert
ROI Expectations
- First 48 hours: Ads live with immediate visibility
- Within 1 week: Buyer and seller inquiries start coming in
- 1–3 months: A consistent stream of high-quality leads
Run PPC Campaigns with Growth Anchors
At Growth Anchors we design data-driven PPC campaigns for real estate agencies in Ottawa to maximize your visibility and attract ready-to-act clients.
Schedule your FREE strategy session today: Contact Us
Prefer email? hello@growthanchors.com
FAQs: PPC for Real Estate in Ottawa
1. What’s the typical PPC budget for Ottawa realtors?
Most start with $1,000–$2,500 per month depending on goals.
2. Can I target only specific neighborhoods in Ottawa?
Yes—geo-targeting allows you to focus ads on specific areas.
3. How soon can I see results with PPC?
PPC generates leads within the first week of campaign launch.
4. Which PPC ad type works best for Ottawa real estate?
Google Search Ads and Local Service Ads deliver the strongest results.
5. Should I run SEO and PPC together?
Yes—PPC provides instant leads, while SEO builds sustainable long-term visibility.