Why Paid Ads Are Critical for Real Estate in Melbourne
In Melbourne’s property market, competition is intense. While SEO builds sustainable visibility, PPC campaigns deliver immediate exposure for searches like “real estate agents Melbourne” or “buy property in Melbourne.”
PPC ensures your agency shows up at the very top of Google, reaching motivated buyers and sellers instantly.
PPC Trends & CPC for Realtors in Melbourne
Real estate PPC in Melbourne is competitive, with average CPCs ranging from $3 to $9 depending on property types and suburbs.
2025 trends:
- AI-driven bidding improving cost-efficiency
- Rising popularity of Local Service Ads for realtors
- Mobile-first engagement dominating property searches
Campaign Structure for Success
A winning PPC campaign for Melbourne real estate includes:
- Suburb-specific ad groups (Carlton, Richmond, St Kilda, Docklands)
- Geo-targeting by postcode and region
- Compelling ad copy highlighting awards and free valuations
- Landing pages with CTAs like “Book Your Free Property Appraisal”
Ad Types for Realtors in Melbourne
- Search Ads: Appear when users search for properties or agents
- Display Ads: Reach audiences browsing property-related content
- Local Service Ads: Pay per lead, ideal for real estate agencies
- Remarketing Ads: Reconnect with users who viewed listings but didn’t convert
ROI Expectations
- First 48 hours: Ads provide immediate visibility
- Within 1 week: Generate qualified property leads
- 1–3 months: Optimized campaigns provide steady ROI and conversions
Run PPC Campaigns with Growth Anchors
At Growth Anchors we build high-performing PPC campaigns for real estate agencies in Melbourne to maximize visibility and capture more leads.
Schedule your FREE strategy session today: Contact Us
Prefer email? hello@growthanchors.com
FAQs: PPC for Real Estate in Melbourne
1. How much should Melbourne agencies spend on PPC?
Budgets typically range from $1,500–$3,000 monthly.
2. Can I target specific suburbs in Melbourne?
Yes—geo-targeting ensures your ads reach buyers and sellers in chosen areas.
3. How quickly do PPC campaigns generate results?
Leads often arrive within the first week of launching.
4. Which PPC ad type works best for real estate?
Google Search Ads and Local Service Ads typically perform best.
5. Should I combine PPC with SEO?
Yes—PPC delivers immediate results, while SEO builds long-term authority.