Why Paid Ads Are Critical for Restaurants & Hospitality in Birmingham
Birmingham’s restaurant and hotel industry is fast-paced and competitive. With PPC campaigns, your business can appear instantly at the top of Google when someone searches “hotel near NEC Birmingham” or “cocktail bar Digbeth,” capturing high-intent customers quickly.
PPC Trends & CPC for Restaurants & Hospitality in Birmingham
- Average CPC: £1.10 – £3.20 for restaurants; £2.40 – £6.00 for hotels
- Trends in 2025:
- AI-based bidding strategies for better ROI
- Local targeting with radius-based campaigns
- Remarketing ads to re-engage past website visitors
Campaign Structure for Success
- Dedicated ad groups for dining, takeout, hotel stays, events, and catering
- Target specific Birmingham districts like Digbeth, Edgbaston, and Jewellery Quarter
- Use CTAs like “Reserve Your Table,” “Book a Stay,” or “Order Online”
- Showcase offers like “Happy Hour Deals” or “Free Breakfast with Stay”
Ad Types for Restaurants & Hospitality
- Search Ads: Capture intent-based searches like “best restaurants in Birmingham”
- Display Ads: Highlight menus, interiors, and promotions visually
- Local Service Ads: Pay per lead for reservations and walk-ins
- Remarketing Ads: Re-target website visitors who didn’t complete bookings
ROI Expectations
- Week 1: Initial bookings and inquiries
- Month 1–2: Optimized CTRs and lead generation
- Month 3–6: Consistent returns and sustainable growth
Run PPC Campaigns with Growth Anchors
At Growth Anchors we design PPC campaigns for restaurants and hospitality in Birmingham that boost reservations, bookings, and brand presence.
Schedule your FREE strategy session today: Contact Us
Prefer email? hello@growthanchors.com
FAQs: PPC for Restaurants & Hospitality in Birmingham
1. How much should Birmingham restaurants spend on PPC?
Restaurants often start with £500–£1,500 monthly; hotels may budget £2,000+.
2. How fast does PPC deliver results?
Campaigns can begin generating leads in just a few days.
3. Can ads target Birmingham neighborhoods?
Yes—ads can target specific areas like Broad Street, Digbeth, or Edgbaston.
4. Which ads work best for hospitality?
Search and remarketing ads are typically the most effective.
5. Is PPC better than SEO?
Both work best together—PPC for instant bookings and SEO for long-term visibility.