Why Paid Ads Are Critical for Real Estate in Perth
Perth’s property competition is intense. While SEO builds long-term growth, Google Ads PPC ensures instant visibility for searches like “real estate agent Perth” or “houses for sale Perth.”
With PPC, your agency can appear at the top of search results, generating qualified leads immediately.
PPC Trends & CPC for Realtors in Perth
The average CPC for real estate keywords in Perth ranges from $2.50 to $7.50, depending on the suburb and property type.
Key 2025 trends:
- AI bidding improving ad performance
- Local Service Ads gaining popularity
- Mobile searches dominating property inquiries
Campaign Structure for Success
Effective PPC campaigns for Perth agencies should include:
- Suburb-based ad groups (e.g., Subiaco, Joondalup, Cottesloe)
- Geo-targeting by postcodes and neighborhoods
- Ad copy like “Free Appraisal from Top Perth Realtors”
- Optimized landing pages to capture leads quickly
Ad Types for Realtors in Perth
- Search Ads: Capture intent-driven buyers and sellers
- Display Ads: Build awareness across property-related websites
- Local Service Ads: Pay per lead, great for agencies
- Remarketing Ads: Reconnect with potential clients who viewed listings
ROI Expectations
- Immediate: Ads start driving traffic within hours
- 1 week: First inquiries and leads come in
- 1–3 months: Optimized campaigns deliver consistent ROI and qualified property leads
Run PPC Campaigns with Growth Anchors
At Growth Anchors we build data-driven PPC campaigns for real estate agencies in Perth that maximize visibility and generate high-quality leads.
Schedule your FREE strategy session today: Contact Us
Prefer email? hello@growthanchors.com
FAQs: PPC for Real Estate in Perth
1. How much budget should Perth agencies spend on PPC?
Typically $1,000–$3,000 monthly depending on competition.
2. Can PPC target only certain Perth suburbs?
Yes, geo-targeting ensures leads from specific suburbs.
3. How fast can PPC generate results?
Leads can start within the first week.
4. Which ad formats work best for realtors?
Google Search Ads and Local Service Ads usually deliver the best ROI.
5. Should PPC and SEO be combined?
Yes, combining both ensures instant leads and long-term visibility.