Why Paid Ads Are Critical for Realtors in Toronto
Toronto’s property market is highly competitive, with buyers and investors searching online for listings daily. PPC advertising ensures your real estate agency appears instantly for searches like “buy condo in Toronto” or “real estate agent near me.”
PPC Trends & CPC for Real Estate in Toronto
The average CPC for Toronto real estate keywords ranges between CA$2.80–CA$7.50 depending on location and property type.
Key 2025 PPC trends:
- Wider adoption of Google Local Service Ads for realtors
- AI-powered bidding strategies for cost efficiency
- Increased focus on video ads showcasing luxury condos and properties
Campaign Structure for Success
An optimized real estate PPC campaign should include:
- Separate ad groups for rentals, home sales, and valuations
- Location-based targeting for Toronto neighborhoods
- Landing pages highlighting unique CTAs like “Book Your Free Home Valuation”
- Call and form tracking for ROI measurement
Ad Types for Realtors in Toronto
- Search Ads – Appear for high-intent searches like “Toronto homes for sale”
- Display Ads – Visual property ads across real estate-related websites
- Local Service Ads (LSAs) – Pay only for qualified real estate leads
- Remarketing Ads – Target users who viewed listings but didn’t contact you
ROI Expectations
With proper targeting, Toronto real estate agencies can expect:
- Qualified leads within the first week of campaigns
- Lower acquisition costs through local targeting
- Consistent ROI when combined with remarketing and LSAs
Run PPC Campaigns with Growth Anchors
At Growth Anchors we craft PPC campaigns for real estate agencies in Toronto that maximize visibility, generate high-value leads, and ensure your ad spend drives results.
Schedule your FREE strategy session today: Contact Us
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FAQs: PPC for Real Estate in Toronto
1. How much should a real estate agency in Toronto spend on PPC?
Most start with CA$2,000–CA$5,000 per month depending on goals.
2. Can PPC target only specific neighborhoods?
Yes, you can target areas like Downtown, Scarborough, and Etobicoke.
3. How fast can PPC deliver results?
Usually within the first 7 days of launch.
4. Which Google Ads type works best for Toronto realtors?
Search Ads and Local Service Ads typically perform best for real estate.
5. Should PPC and SEO be combined?
Yes—PPC gives instant results while SEO builds long-term authority.