Why Paid Ads Are Critical for Restaurants & Hospitality in Manchester
Manchester’s food and nightlife scene is booming, with intense competition across restaurants, bars, and hotels. Google Ads PPC ensures your business shows up immediately for searches like “Manchester hotel near city centre” or “cocktail bar Deansgate,” helping you capture high-intent customers fast.
PPC Trends & CPC for Restaurants & Hospitality in Manchester
- Average CPC: £1.20 – £3.50 for restaurants; £2.50 – £6.50 for hotels
- Trends in 2025:
- AI-powered bidding improving ROI
- Local and remarketing campaigns gaining popularity
- Mobile-first PPC campaigns dominating search
Campaign Structure for Success
- Separate campaigns for dining, takeaway, catering, hotel bookings, and event packages
- Geo-targeting around areas like Deansgate, Northern Quarter, and Piccadilly
- Highlight USPs such as “2-for-1 drinks,” “free breakfast with booking,” or “live music nights”
- CTAs: “Book Now,” “Reserve a Table,” “Order Online”
Ad Types for Restaurants & Hospitality
- Search Ads: Capture intent-driven searches like “fine dining Manchester”
- Display Ads: Use visual creatives to showcase menus and interiors
- Local Service Ads: Drive calls and walk-ins for immediate bookings
- Remarketing Ads: Bring back users who browsed your site but didn’t book
ROI Expectations
- Week 1: Initial leads and reservations
- Month 1–2: Optimized performance with improved CTRs
- Month 3–6: Consistent ROI and sustainable growth
Run PPC Campaigns with Growth Anchors
At Growth Anchors we manage PPC campaigns for restaurants and hospitality in Manchester that drive bookings, reservations, and brand visibility.
Schedule your FREE strategy session today: Contact Us
Prefer email? hello@growthanchors.com
FAQs: PPC for Restaurants & Hospitality in Manchester
1. How much should Manchester restaurants spend on PPC?
Restaurants often invest £600–£1,500 monthly; hotels may budget £2,000+.
2. How fast can PPC generate bookings?
Campaigns can deliver leads within a few days.
3. Can ads target Manchester neighborhoods?
Yes—ads can focus on Deansgate, Northern Quarter, Salford, or Trafford.
4. Which ads work best for hospitality?
Search and remarketing ads generally deliver the best ROI.
5. Should PPC and SEO be combined?
Yes—SEO builds long-term results, while PPC provides immediate bookings.