Why Paid Ads Are Critical in Perth
The dental market in Perth is more competitive than ever. With patients searching for quick solutions online, Google Ads and PPC campaigns have become essential for dentists aiming to stay ahead. Unlike SEO, PPC offers instant visibility—placing your clinic at the top of search results exactly when potential patients are looking for services like:
- Emergency dental care
- Invisalign consultations
- Teeth whitening and cosmetic procedures
If you’re not running paid ads, you’re likely losing patients to competitors who are.
PPC Trends & CPC for Dentists
In Perth, cost-per-click (CPC) for dental keywords is relatively moderate but rising due to increased competition. On average:
- “Dentist Perth” – AUD $4.50 to $7.00 per click
- “Emergency dentist Perth” – AUD $6.00 to $10.00 per click
- “Cosmetic dentist Perth” – AUD $5.50 to $9.00 per click
The trend? More dentists are investing in paid ads, so precision targeting and smart bidding strategies are key to getting the best ROI.
Campaign Structure for Success
Effective dental PPC campaigns in Perth should be structured to convert clicks into booked appointments. Here’s what a high-performing campaign includes:
- Geo-targeting to focus only on Perth and surrounding suburbs
- Ad groups for each service, such as general dentistry, orthodontics, implants, and emergency care
- Dedicated landing pages that match the ad content with strong CTAs
- Conversion tracking to measure phone calls, form submissions, and bookings
- Negative keywords to avoid wasting budget on irrelevant searches
Campaign structure directly impacts ad relevance, quality score, and overall performance.
Ad Types: Search, Display & Local
Dentists in Perth should utilise multiple ad types for better reach:
- Search Ads: Appear when people actively look for dental services. Best for intent-driven queries.
- Display Ads: Useful for brand awareness, especially for new clinics or cosmetic services.
- Local Services Ads: Great for showing up at the top with “Google Guaranteed” badge—ideal for trust-building.
- Remarketing Ads: Remind potential patients who visited your site but didn’t book.
Using a blend of ad formats ensures your clinic stays top-of-mind at every stage of the patient journey.
ROI Expectations
With a well-managed PPC strategy, Perth dentists can see:
- Immediate boost in patient inquiries
- Clear attribution through call tracking and form submissions
- ROI within weeks if campaigns are properly optimised
Most practices report a 3x to 6x return on ad spend (ROAS) when campaigns are professionally managed and synced with landing page strategies.
Run PPC Campaigns with Growth Anchors
At Growth Anchors, we create tailored PPC services for dentists in Perth that drive real, measurable growth. From ad copywriting to ongoing optimisation, we make sure every dollar you spend brings in the right patients.
Schedule your FREE strategy session today: Contact Us
Prefer email? Reach us at hello@growthanchors.com
FAQs About Dental PPC in Perth
1. Is Google Ads worth it for dentists in Perth?
Yes. It offers instant visibility, especially for high-intent searches like “emergency dentist near me.”
2. What’s a good monthly budget for dental PPC?
Most Perth dentists see solid results starting from AUD $800–$1500/month, depending on services and competition.
3. Can I run Google Ads myself?
You can, but a professional agency ensures better performance, lower CPC, and higher ROI through continuous optimisation.
4. How soon will I see results?
Often within days. Google Ads offers immediate traffic, especially if your campaign is structured and targeted correctly.
5. Do I need a landing page for my dental ads?
Absolutely. Dedicated landing pages improve conversions and reduce bounce rate by offering a focused patient experience.