The marketing analytics agency that CFOs and CMOs both trust

A marketing analytics agency designs, builds and maintains the data infrastructure that connects every marketing touchpoint to business outcomes: GA4 configuration, server-side tracking, multi-touch attribution, LTV modelling, executive dashboards and data-warehouse integration. We turn raw clicks into trustworthy budget decisions.

Three differences. First, we engineer the full stack — tracking, attribution, modelling, dashboards and warehouse — not just one tool. Second, we tie every metric to revenue, pipeline and LTV, not vanity impressions. Third, we hand over documented SOPs so your team owns the stack; most clients only need us for implementation and quarterly reviews.

Because last-click attribution in GA4 is misleading 30–70% of the time post-iOS. Without proper multi-touch attribution and contribution-margin modelling, marketing leaders make budget decisions on wrong numbers — and usually over-credit branded search and last-touch retargeting.

Server-side tracking sends conversion data directly from your server to ad platforms via Google Tag Manager Server-Side, Conversions API and Enhanced Conversions. It sidesteps iOS 17+ privacy restrictions, ad blockers and cookie consent loss — recovering 15–40% of conversions that browser pixels miss. More data means smarter bidding and lower CPA.

Triple Whale is best for Shopify DTC. Northbeam fits scaling DTC and B2C with multi-channel paid. Rockerbox suits B2B and complex enterprise. We are platform-agnostic: we audit your data, channels and team, then implement the right tool — or build a custom model in your warehouse.

No — we set up the stack, train your team and hand off documented SOPs. Most clients use us to design and implement the system, then run it themselves with quarterly check-ins. We can also run it long-term if you prefer an outsourced analytics partner.

GA4 audit and server-side rebuild: 3–4 weeks. Attribution platform implementation: 4–8 weeks. LTV/cohort modelling and exec dashboards: 4–6 weeks. Most full programmes are live and trustworthy inside 90 days.

We scope every engagement to your goals, market and content velocity, so pricing is quoted per-project. Share your goals via the contact form and we'll send a tailored proposal within 24 hours - no lock-ins, cancel any quarter.

Perfect — we integrate. CRM lifecycle data is the single most important attribution signal, especially in B2B. We sync web, ad and CRM stages into one model and build deal-stage attribution that sales and marketing can both trust.

Server-side tracking is inherently more privacy-compliant than browser pixels because it avoids third-party cookies and gives you full control over what data is sent, hashed or suppressed. We implement consent-mode modelling, data-retention policies and pseudonymisation as standard.

Blended ROAS, contribution margin by channel, CAC, LTV, payback period, cohort retention, pipeline attribution, opportunity rate, share of voice and AI-citation rate. Every metric ties back to revenue — never vanity impressions.

Analytics is the nervous system. SEO brings traffic; analytics shows which content drives pipeline. PPC brings conversions; analytics shows true ROAS after attribution. Social builds awareness; analytics shows incrementality. Without the measurement layer, every channel is flying blind.

LLM referrals often land as direct traffic because engines strip referrers. We deploy a mix of UTM-tagged citation links, server-side event logging, session-source enrichment and prompt-panel monitoring so you can see which AI engines actually drive sessions, sign-ups and revenue.

Position-based or data-driven multi-touch in GA4, backed by server-side events into your CRM. First touch, lead-creating touch and closing touch each get credit, and offline revenue is stitched back via enhanced conversions. Last-click alone will underprice organic, GEO and content every time.

If you run paid media, yes. iOS privacy, ad blockers and cookie loss now hide 20-40% of conversions from browser-only tags. Server-side (GTM SS, Stape or self-hosted) recovers that data and improves ad platform learning.

Yes. Looker Studio or GA4 explorations with three views: acquisition (channel + AI engine), pipeline (MQL/SQL/opp/closed-won by source), and unit economics (CAC, LTV, payback). One page, refreshed daily, tied to revenue.