The content marketing agency built for Google and ChatGPT.

A content marketing agency plans, produces and distributes editorial assets — articles, guides, original research, video scripts, newsletters and lead magnets — designed to attract a defined audience and convert them into pipeline. We go further than that: every brief is engineered for both Google ranking and AI citation, every article is repurposed across 8–10 distribution units, and every piece is reported on with CRM-attributed pipeline. Writers produce posts. We produce a search and answer-engine footprint that compounds for years.

Three things. First, dual-intent briefs — every piece targets a keyword cluster AND an LLM prompt, so the same asset earns Google rankings and ChatGPT/Perplexity citations. Second, senior editorial — your content is written by subject-matter writers with verifiable industry experience, not undergraduates or content farms. Third, revenue attribution — we stitch GA4 to your CRM so you see which articles drive demos, signups and closed-won revenue, not just sessions.

Content drives revenue through three compounding mechanisms: organic search (capturing high-intent buyers searching for solutions), answer-engine citations (showing up when ChatGPT, Perplexity and Gemini answer questions about your category), and sales enablement (giving your sales team trust-building assets to send during deal cycles). Done well, content becomes the lowest-CAC, highest-LTV channel in your acquisition mix — typically the #1 or #2 source of pipeline by month 9–12.

Long-form pillar pages and topic clusters, evergreen SEO guides, comparison and 'best of' articles, original research and benchmark reports, executive POV essays, customer case studies, glossaries, FAQ libraries, newsletter editorials, sales enablement docs, LinkedIn thought leadership, YouTube scripts, podcast outlines and conversion-optimised landing page copy. Every format is briefed against a specific search and AI-citation outcome.

Yes — every piece is structured for Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). That means clear Q&A blocks, FAQ and HowTo schema, citation-ready statistics, entity markup, definitive answers in the opening 200 words, and source markers LLMs trust. Most clients see 30–60% of their content cited in ChatGPT, Perplexity or Google's AI Overviews within 90 days of publishing.

Senior human writers and subject-matter editors with verifiable industry experience. We use AI for research, outline drafting, fact-pattern analysis and editorial QA, but every published word is written and edited by a human. Pure AI-generated content is penalised by Google's helpful-content system and routinely ignored by LLMs as low-trust source material. Hybrid human-AI workflows are the only quality bar that ranks in 2026.

Most brands win at 8–15 long-form pieces per month — enough to build topical authority and compound, not so much that quality drops. We rarely recommend below 6 (no critical mass to influence rankings) or above 30 (diminishing returns unless you are operating as a media brand). Cadence matters less than consistency and quality. A reliable 10 pieces per month for 12 months beats a 30-piece sprint and a quiet quarter.

Rankings and AI citations typically land at 90–120 days for low-to-medium competition keywords. Pipeline contribution kicks in around month 4–6 as your topic clusters reach critical mass and authority compounds. Most clients see content as their #1 or #2 acquisition channel by month 9–12. Content is not a sprint — it is the highest-leverage compounding asset in your marketing stack, and the brands that win treat it as a 24-month commitment, not a 90-day campaign.

We report on organic sessions, keyword rankings, AI citation footprint (tracked across ChatGPT, Perplexity, Claude and Google AI Overviews), engaged-session rate, scroll depth, MQLs, SQLs, demo bookings and closed-won revenue — stitched from GA4 into your CRM. You see which articles drive pipeline, what the customer journey looks like across multiple content touches, and the dollar value of every published asset.

Yes, with specialist playbooks for each. B2B content is built for long buying cycles, multi-stakeholder buying committees and high consideration — think pillar pages, benchmark reports, ROI calculators and executive POV. B2C content is built for shorter cycles, emotional resonance and broader appeal — think SEO landing pages, listicles, comparison guides and lifestyle editorial. Same editorial standard, different conversion architecture.

We scope every engagement to your goals, market and content velocity, so pricing is quoted per-project. Share your goals via the contact form and we'll send a tailored proposal within 24 hours - no lock-ins, cancel any quarter.

Both models work. Most clients keep an in-house content lead who owns strategy and brand voice while we run the editorial production, AEO optimisation and reporting layers. For leaner teams, we operate as the fully outsourced content engine. Either way, we hand off SOPs, briefs, style guides and ranking playbooks so your team can scale the work in-house when it makes sense.

LLMs cite content that answers the question in the first paragraph, cites primary sources, uses clear entity language and carries FAQ/Article schema. We restructure existing posts and produce new ones with that format so each asset earns citations across engines, not just Google rankings.

Length isn't the signal. Comprehensive coverage of the entity, answer-first structure, unique data and internal links matter more. Most citation-earning posts land at 1,200-2,500 words - long enough to cover the topic, short enough that the answer is obvious.

In-house senior writers with subject-matter interviews, edited by an editor with brand ownership. We use AI to accelerate research and drafting, never for the final copy. Every post ships with a byline, author schema and expert review.

Assisted conversions in GA4, LLM citation share, branded search growth, backlinks earned, pipeline attributed via CRM, and unit economics per content cluster. Traffic without pipeline is a vanity report - we don't send those.