eCommerce SEO & PPC · Tech & Commerce

eCommerce growth across Google, Shopping and the new AI shopping surfaces

SEO, Shopping Ads, Meta and GEO for DTC and mid-market eCommerce, engineered around collection SEO, product schema, feed hygiene and visibility inside ChatGPT, Perplexity and Google AI shopping.

eCommerce buyers now research on Google, TikTok, ChatGPT and Perplexity before adding to cart. We build the collection SEO, product schema, feed hygiene, Shopping/Meta ads and GEO/AEO citations that keep DTC brands visible everywhere the modern shopper looks.

The problem

Why Generic Marketing Fails in eCommerce

  • Collection pages that don't rank

    Most Shopify/BigCommerce stores ship with thin collection pages, weak on-page copy and no long-tail category content, losing the highest-intent commercial traffic.

  • Feed hygiene killing Shopping ROAS

    Missing GTIN/attributes, disapprovals, weak titles and thin descriptions crush Shopping performance. Feed rebuilds routinely lift ROAS 20-40%.

  • Meta creative fatigue

    Static product ads are dying. Winning creative is UGC, hooks, comparison and problem-first video, and it needs a weekly refresh cadence.

  • Invisible in AI shopping surfaces

    ChatGPT Shopping, Perplexity and Google AI Overviews for products are all live. Brands without structured product data are invisible to that fast-growing surface.

What we do

A Full eCommerce Growth Stack: SEO, GEO/AEO and Paid Media

  • eCommerce SEO

    Collection SEO, product schema, category content, buyer-guide and comparison content, technical audits and Core Web Vitals.

  • Google Shopping & PMax

    Feed rebuilds, PMax structure with product groups, Merchant Center hygiene and Shopping search-term intelligence.

  • Meta & TikTok Ads

    UGC-led creative, catalogue Ads, Advantage+ campaigns and creative-refresh operations designed to beat fatigue.

  • AI Shopping Visibility (GEO/AEO)

    Structured product data, schema, third-party citations and content built to appear in ChatGPT, Perplexity and Google AI Overviews.

  • CRO & Landing Pages

    PDP, PLP and campaign landing page optimisation with actual test discipline, not vibes-based tweaks.

  • Email & Lifecycle

    Klaviyo/Attentive setup and lifecycle flows (welcome, abandon, post-purchase, winback) that reliably drive 25-35% of revenue.

How we work

Our Five-Step eCommerce Growth Engagement

  1. Step 01

    Store & Category Audit

    Technical SEO, feed health, category structure, PDP conversion, ads waste and lifecycle gap analysis.

  2. Step 02

    Strategy & Roadmap

    Category priority, keyword map, feed rebuild plan, Meta creative brief bank, lifecycle flow priorities.

  3. Step 03

    Foundation Build

    Fix technical + collection SEO, deploy Product/Offer schema, rebuild feed, launch/ restructure Shopping + Meta.

  4. Step 04

    Growth Velocity

    Weekly SEO content, weekly creative iteration, weekly Ads optimisation, monthly lifecycle expansion.

  5. Step 05

    Report & Optimise

    Blended MER, category revenue, channel contribution, Shopping ROAS, LTV, AI citation share.

Why Growth Anchors

Built for eCommerce, Not Retro-Fitted From a Generalist Playbook

We are an AI-native digital marketing agency. Every ecommerce engagement combines classic SEO discipline with GEO/AEO for LLMs, paid-media rigour and honest attribution, so you know exactly what produced pipeline.

  • Full-stack: SEO + Shopping + Meta + Email + GEO/AEO
  • Feed engineering discipline (GTINs, attributes, titles, disapprovals)
  • UGC creative operation for Meta fatigue
  • AI shopping visibility, early to ChatGPT + Perplexity commerce
FAQ

eCommerce Marketing FAQs

Yes, plus Shopify Plus, headless (Hydrogen, Next.js commerce), Magento and custom builds. We adapt technical work to the stack.

Related services

Pair this with the rest of the stack.

Growth compounds when SEO, GEO/AEO, PPC and lifecycle work together. Explore closely related services.

Have a project in mind?

Let's build something that ranks - in Google and AI.

hello@growthanchors.com
Contact us