Legal marketing that produces qualified case inquiries, not tire-kickers
SEO, Google Ads, Local Services Ads and content built for law firms, engineered around practice areas, case value and the compliance rules that come with legal marketing.
Legal marketing is the most expensive vertical in Google Ads for a reason, one case pays back a year of spend. We help firms rank for practice-area and case-type queries, run compliant Google Ads and LSA, and turn qualified inquiries into signed matters.
Why Generic Marketing Fails in Legal
$100+ CPCs eating budgets in PI
Personal injury, mass tort and DUI keywords routinely hit $100-$400 per click. Poor campaign structure loses money on every click without intake discipline.
Directory sites (Avvo, Justia) outranking firms
Legal directories occupy the top of most SERPs. Firms need practice-area depth and local authority pages to earn organic clicks.
Weak intake and lead qualification
40-60% of qualified leads never sign because intake is slow, unstructured or after-hours. Marketing can't out-produce a broken intake.
Compliance and bar-rule risk
State bar advertising rules restrict testimonials, guarantees and comparative claims. Generic agencies routinely publish content that violates them.
A Full Legal Growth Stack: SEO, GEO/AEO and Paid Media
Practice-Area SEO
Deep content clusters per practice area (PI, family, criminal, immigration, estate, IP) with attorney authority pages and case-type sub-pages.
Legal Google Ads & LSA
Search + LSA (Google Screened) tuned to signed-case cost, with call recording, intake integration and negative keyword hygiene.
Case-Type Landing Pages
Conversion pages for specific case types (motorcycle accident, wrongful death, DUI, divorce, green card) with trust proof and 24/7 intake.
Local & Multi-Office SEO
GBP per office, geo landing pages, citation cleanup and review velocity so firms own every city they practice in.
Content & Authority
Attorney-authored, bar-compliant content that earns organic ranks and AI citations for both practice-area and 'best [type] lawyer' queries.
GEO/AEO for Legal
Structured content so ChatGPT, Perplexity and Google AI Overviews cite your firm when consumers ask legal questions.
Our Five-Step Legal Growth Engagement
- Step 01
Firm & Case-Value Audit
Identify highest-value case types, current cost per signed case, intake performance and competitor positioning.
- Step 02
Practice-Area & Funnel Map
Map keywords to practice areas, offices, attorneys and case funnels; align Ads and SEO.
- Step 03
Foundation Build
Ship practice-area content, attorney pages, schema (Attorney, LegalService), tracking (CallRail + intake CRM), launch Ads/LSA.
- Step 04
Content & Ads Velocity
Weekly content, weekly Ads optimisation, LSA review and intake QA.
- Step 05
Report & Optimise
Monthly report: signed cases, cost per signed case, cost per lead, LSA performance, organic rank, AI citations.
Built for Legal, Not Retro-Fitted From a Generalist Playbook
We are an AI-native digital marketing agency. Every legal engagement combines classic SEO discipline with GEO/AEO for LLMs, paid-media rigour and honest attribution, so you know exactly what produced pipeline.
- Signed-case attribution, not raw form fills
- Bar-compliant content and Ads, reviewed by state rules
- LSA specialist team (Google Screened onboarding & optimisation)
- GEO/AEO built in, cited in AI answers for legal queries
Legal Marketing FAQs
Yes, PI is one of our core practice areas. We manage high-CPC Search, LSA and mass tort campaigns with signed-case attribution.
All content and Ads are reviewed against the specific state bar rules your firm practices under; we avoid disallowed testimonial formats, comparisons and guarantees.
For PI, $10-$50K/month is common; for family, criminal or immigration, $3-$10K/month is typical. One signed PI case can pay back the entire quarter.
Yes, Litify, Filevine, Lawmatics, Clio Grow and others. We wire tracking so signed cases show as conversions.
Yes, onboarding, verification, review generation and ongoing lead-quality management.
Practice-area pages typically start ranking in 90-120 days; competitive metros for PI can take 9-12 months to reach top-3.
Pair this with the rest of the stack.
Growth compounds when SEO, GEO/AEO, PPC and lifecycle work together. Explore closely related services.