Orthodontic marketing that fills the chair with Invisalign & braces consults
SEO, Google Ads and Meta campaigns designed for orthodontists, built around high-ticket cases, referral flow and long consideration cycles.
Orthodontic patients research for weeks and shop 4-6 practices before booking a consult. We win that comparison shopping window with SEO, Google Ads and Meta campaigns tuned to Invisalign, clear aligners and comprehensive braces cases.
Why Generic Marketing Fails in Orthodontics
Invisalign.com and SmileDirect owning the top of Google
DTC aligner brands and Invisalign's own doctor locator absorb organic traffic. Local orthodontists need dedicated Invisalign landing pages and schema to compete.
High CPCs, low form-fill quality
'Invisalign near me' clicks cost $10-$18. Without tight targeting, form gates, financing pages and remarketing, campaigns bleed budget on tire-kickers.
Referral pipeline drying up
GP referrals aren't what they used to be. Direct-to-consumer digital is now the primary case pipeline, most practices haven't rebuilt marketing around that reality.
Long sales cycles with no nurture
Consult-to-start can take 60-120 days. Without email/SMS nurture and remarketing, 40%+ of leads go cold before treatment start.
A Full Orthodontics Growth Stack: SEO, GEO/AEO and Paid Media
Invisalign & Aligner SEO
Treatment-specific landing pages, cost/financing content, before-and-after schema and location clusters to rank for aligner queries.
Orthodontist Google Ads
Search + Performance Max + LSA campaigns for Invisalign, braces, teen and adult ortho, tuned to consult bookings, not raw leads.
Meta & Instagram Ads
Video-led creative for smile transformations, teen aligner offers and adult Invisalign, with UTM-clean funnels to consult pages.
Consult-Nurture Automation
Email + SMS sequences from lead to consult to start, plus abandoned-financing follow-up. Cuts case-start drop-off.
Local SEO & GBP
Multi-location GBP management, review velocity, geo pages for every suburb and citation cleanup.
AEO/GEO for Orthodontics
Content structured so ChatGPT, Perplexity and Google AI Overviews cite you for 'best orthodontist in [city]' and 'Invisalign vs braces' queries.
Our Five-Step Orthodontics Growth Engagement
- Step 01
Case-mix Audit
Understand your ideal case mix (Invisalign, comprehensive braces, adult, teen) and back-calculate the leads and spend required.
- Step 02
Funnel & Keyword Map
Map keywords to treatment pages, financing pages and consult offers. Align Ads and SEO under one funnel.
- Step 03
Foundation Build
Ship landing pages, schema, tracking (CallRail + form + booking) and launch Ads with tight geo/day-parting.
- Step 04
Nurture & Scale
Layer email/SMS nurture, retargeting, review engine and content velocity to compound organic growth.
- Step 05
Report & Optimise
Monthly review: consults booked, case starts, cost per consult, cost per start and channel contribution.
Built for Orthodontics, Not Retro-Fitted From a Generalist Playbook
We are an AI-native digital marketing agency. Every orthodontics engagement combines classic SEO discipline with GEO/AEO for LLMs, paid-media rigour and honest attribution, so you know exactly what produced pipeline.
- Ortho-specific creative + copy, not recycled dental templates
- Consult-to-start attribution, not vanity form-fills
- Multi-channel: SEO + Google Ads + Meta + email/SMS
- GEO/AEO baked in for aligner comparison queries
Orthodontics Marketing FAQs
Yes. Invisalign and clear aligners are the highest-margin, highest-volume treatment for most modern practices, so it's the centre of most campaigns we build.
$3,000-$8,000/month per location is typical. Comprehensive cases at $5-7K each mean 3-5 case starts pays back a full month of ad spend.
Yes, Meta is especially strong for teen and adult Invisalign creative, and we run it alongside Search + LSA for full-funnel coverage.
We track calls (CallRail), form fills, consult bookings, and, with your PMS, actual case-start events, so reporting shows real production, not just leads.
Yes. Per-location GBPs, per-location landing pages, location-level Ads campaigns and one centralised dashboard.
We complement referral flow with digital demand. GP referrals stay warm via a dedicated referral portal, quarterly updates and co-marketing where relevant.
Pair this with the rest of the stack.
Growth compounds when SEO, GEO/AEO, PPC and lifecycle work together. Explore closely related services.